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Sr. Manager of Strategic Merchandise Planning

Top Management

Merchandise Planner with strong financial and analytical skills.  Over 10 years experience in Planning, Buying, and Allocation.

Central planning across all products and ecommerce platforms

Responsible for all financial plans and purchase budgets at total, division, and class level for all E-commerce sites in China, Hong Kong, Malaysia, Singapore, Australia, and New Zealand.

Divisional Planner--APAC Ecommerce

-Created and managed open-to-buy for $70 million annual Women’s Outlet business.  
-Built weekly plans by class and price type for 36 classes in addition to item plans for denim, essential tops, and fragrance.
-Initiated promotional action based on business needs and analyzed results to determine if a promotion is successful.
-Drove year-over-year margin growth through inventory management and localized markdown action.
-Collaborated with buying team to create pre-season assortment plans and works with allocator to execute.
-Delivered preseason fabric projections to product development for denim, swim, and essential tops.
-Flexed appropriately to account for changes in the business and trends
-As a senior member of the planning team, facilitated training for newer members and interns.


Merchandise Planner

Allocator for all departments within Quiksilver Young Mens, Mens, Womens, Boys, and Wetsuits. Created Store Plans for Young Mens by class.

Allocator / Store Planner

Developed and implemented new strategy for core product, including "never-out" programs.  
Built a tracking sheet to monitor inventory and sales.  
Projected upcoming core item buys by color and size to ensure proper stock levels for maximum sales potential.  
Planned receipts by store for Basic Separates and Dresses, accounting for about 65% of the business.  
Forecasted sales and inventory by store.  
Preformed in-dept analysis by size, store, region, etc to make future buys accurate to store needs.  
Active member of the Project Retail-iation task force dedicated to improving performance in retail stores.  
Executed and revised allocations according to store trend and inventory levels.  Partnered with Buying, Product Development, Visual, Advertising, and the Distribution Center.


Planning Assistant

Created and executed assortment plan for 12 Outlet stores 
Managed flow of new product as well as past season product from Retail stores into Outlet stores 
Ensured the new Outlet store opened at the correct inventory level with the proper mix of merchandise 
Assembled list of slow selling/not seasonally relevant styles to be return to the warehouse at end of season 
Executed buys for retail and outlet stores based on analysis of brand, class and size selling in addition to current performance trend.  
Created and updated weekly shipping schedule for warehouse team to manage flow of merchandise into 31 retail and 11 outlet stores.  
Consolidated merchandise by style to the top selling stores to ensure maximum sales potential is achieved. 
Trained other Allocators on systems, reports, merchandise mix, and allocation philosophy. 
Partnered with E-Commerce Analyst to balance stock appropriately between website and stores.  
Coordinated re-releases of merchandise from previous seasons into

Sr. Planner / Buyer / Allocator

Utilized Arthur Allocation to allocate merchandise within the intimate apparel, baby, and most recently women's fashion departments to all of the company's 700 stores.  
Preformed analysis and compiled reports, making recommendations to buyers based on findings.  
Created assortment plans to help effectively allocate the upcoming season's merchandise. 
Assembled and maintained store groups to use while allocating based on store profiles, climate, and stock position.  
Collaborated with buying and planning teams in order to achieve the buyer's vision at a store level. 
Used Modelstock to determine timing and quantity of reorders.  
Performed Markdown Exposures to identify monthly markdown liability. 
Communicated with stores to ensure the proper merchandise mix was achieved.  
Gave direction to stores when transfers were needed to balance stock.  
Built new stores up to the correct opening inventory levels.  
Participated in training new hires.  
Visited stores to evaluate how stock lev

Allocation Analyst

Laura Bailey is a Sr. Manager of Strategic Merchandise Planning at Zalando in Berlin, BE.

Laura Bailey

Laura Bailey

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Education history

Fashion Institute of Design and Merchandising