Kyle Takesue
Interactive Design Manager at LIBERATED BRANDS · Volcom + Liberated Brands (Billabong, RVCA, Roxy, Quiksilver, Spyder)
Buena Park, California
In My Own Words
<p>Portfolio: www.kyletakesue.com</p><p><br></p><p>Senior UX/UI & Digital Product Designer with 12+ years of experience creating intuitive, high-performing digital experiences. Skilled in UX/UI design, digital art direction, design systems, and e-commerce optimization, with expertise in Shopify CMS, Atomic Design, and accessibility best practices. Passionate about data-driven, user-centered design, cross-functional collaboration, and scaling design systems. Strong interest in product design, AI, and user research, with a track record of driving engagement and business growth.</p>
Work Experience
Senior Product Designer | Digital Art Director
Volcom + Liberated Brands (Billabong, RVCA, Roxy, Quiksilver, Spyder)2018 – Present
- Led UX/UI strategy across industry-leading brands (Volcom, RVCA, Quiksilver, Billabong, and Roxy), delivering cohesive, user-centered digital experiences across eCommerce and marketing platforms. - Directed creative vision for digital campaigns, blending brand storytelling with conversion-focused UX, driving +59% page views (Volcom Workwear) and increasing YoY sales (Billabong Swim Fit Guide). - Spearheaded 4 Shopify 2.0 site migrations in 1.5 weeks, optimizing templates, navigation, and UI components for scalability and consistency. - Developed and scaled a component-based design system in Figma and Shopify CMS, optimizing workflows, enhancing efficiency, and ensuring brand consistency across teams. - Optimized mobile UX, introducing quick-add functionality, refining PDP layouts, and enhancing product discovery & conversion rates. - Managed & mentored designers and merchandisers, fostering a collaborative, high-performing design culture. - Leveraged data-driven insights, using Google Analytics and planning the implementation of Lucky Orange for user testing, persona development, and UX optimization. - Led email design art direction, leveraging A/B testing in Klaviyo to refine creative and improve engagement metrics. - Collaborated with developers and applied front-end knowledge (HTML/CSS, Tailwind) to ensure pixel-perfect implementation and seamless UI functionality.
Senior Digital Designer
Haven Agency2016 – 2018
- Led UX/UI design for major brands, enhancing eCommerce platforms, landing pages, and marketing campaigns. - Designed and prototyped interactive digital experiences using Adobe Photoshop and Invision, ensuring cohesive brand experiences. - Worked closely with developers to optimize front-end implementation, balancing creative execution with functional performance. - Designed mobile-first experiences, improving site engagement and conversion rates. - Managed digital branding efforts, including style guides, typography systems, and visual hierarchy frameworks.
UI/Visual Designer
Sisu, Inc2012 – 2016
- Designed responsive web layouts optimized for mobile and desktop experiences. - Created high-fidelity mockups and prototypes using Photoshop and InVision. - Collaborated with developers to ensure pixel-perfect implementation of designs. - Worked closely with stakeholders to refine UI components and enhance user flows.