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DIRECTOR OF SALES & OPERATIONS

Logistics, Shipping & Operations

As an experienced sales, marketing, and operations professional with a track record of driving revenue growth and profitability, I am excited to bring my expertise to a new opportunity. With a successful history of managing teams, developing effective sales and marketing strategies, and optimizing operations, I am well-equipped to lead and motivate teams towards achieving business objectives. My in-depth product and market knowledge, advanced Microsoft Excel skills, and proficiency in managing cashflow make me a valuable asset to any organization looking to drive growth and maximize profitability.

•	Successfully grew wholesale business from $600k to $6 million within two years through effective sales strategies and market segmentation.
•	Managed a team of five professionals overseeing sales, operations, customer service, retail, and retail marketing
•	Developed and executed multi-year Go-To-Market strategies for DTC and Wholesale businesses, resulting in significant revenue growth
•	Constructed a comprehensive five-year business plan encompassing Sales Forecasting, OPEX, and CAPEX
•	Spearheaded seasonal strategy for product and marketing teams, ensuring effective product launches and marketing campaigns
•	Successfully recruited and managed domestic sales representatives, international distributors, and 3PL partners; launched ERP integration, and developed global brand marketing strategies, resulting in improved efficiency, cost savings, increased market share, and revenue.


•	Created effective pricing and marketing strategies that balanced company goals with market demand
•	Optimized product specifications by collaborating with product development team to meet customer needs and preferences
•	Developed and executed marketing strategy from brief through range launch
•	Managed seasonal assortment plan, optimizing inventory levels to maximize profitability and customer satisfaction
•	Stayed up-to-date with category market trends to capitalize on opportunities and drive growth
•	Managed external partners and a $4M marketing budget, driving effective collaboration and maximizing ROI.

CATEGORY MANAGER - SKATEBOARDING/SNOWBOARDING

•	Developed and executed digital marketing plans incorporating SEO, social media, and video campaigns, resulting in increased brand awareness and customer engagement
•	Oversaw marketing initiatives for successful product launches and revenue growth
•	Improved marketing outreach and engagement by coordinating social media marketing, resulting in increased customer engagement and brand loyalty
•	Created and launched enhanced content strategies, improving product conversion rates and increasing customer satisfaction
•	Spearheaded market strategy and identified business development opportunities, resulting in increased market share and revenue growth
•	Led retail marketing and grassroots activation efforts, resulting in increased customer engagement and brand loyalty.
engagement and brand loyalty.

MARKETING MANAGER

Kyle Richner is a DIRECTOR OF SALES & OPERATIONS at Poler in Portland, OR. View their experience, skills and work history on Malakye — the professional…

Kyle Richner — DIRECTOR OF SALES & OPERATIONS at Poler

Kyle Richner

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