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I love to surf

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Run and pretty much do anything outdoors in my free time. occassional will sketch and do more charcoal based drawings as a way to free my eyes from the computer screen.

I am the visual conduit between brand and consumer.

I help clients tell their stories in a way that best fits their unique identity, and then I produce high-quality visual content that meets their objectives.

My background as a freelance designer has allowed me to work in multiple different facets of design. From beauty products to advertising a new housing development project, freelance has allowed me to tackle a variety of different business challenges.

My passion for design has led me to work on a variety of different projects. Overall here are some of my strengths and things I love to work on:

Building Brand Identity: Logo Design, Brand Identity, Photographic Styles, Graphic Styles, and Typography

Marketing and Advertising: Campaign Building, Outdoor Boards, OLM, Social ads, and Advertorial Content

Print Design: Packaging, Booklets, Banners, Sales Collateral and pretty much anything tangible

Animation: 2d Animations, Motion Graphics, Art Cards, Social Animations

Web Design: UX UI 

Flowertown is a cannabis education platform primarily focussed on editorial content, dispensary and brand listings. Flowertown also served as an ad agency for the cannabis industry, where we helped tell brand stories and use creative advertising methods to work around the restrictive legalities of cannabis marketing. My duties included:
- Art Directing our creative teams to execute client projects. 
- Storyboarding, creative development and execution of campaigns and video production. 
- Brand Style guides and onboarding. 
- Creating presentation pitches for clients and investors.

Art Director

Working as a freelancer I've gained experience in a number of different verticals of industry. I primarily work on marketing and branding projects. Here's a list of some of those experiences:
- Kovak Marketing: OLM & Print Collateral for Residential Developments
- MarkeTeam: Hospitality print collateral for clients like AMC, Regal, Princess Cruises, Disney.
- Obrigado: Coconut water company, sales sheets for US branch.
- Ig1 Communications: Animation for UST Global and PA for SILA App commercial that won and ADDY.
- Kurvana: Cannabis vape company, worked on social, events, and assisted in new brand development.

Designer

In house and contracted designer for CASTE Creative a branding and design agency. During this time I was able to hone my brand identity skillset and work on projects ranging from wine bottles to smart home products.

I gained the most of my industry experience at this job. I was able to do many different jobs around the office during my time here. The majority of my time was dedicated to technical design of apparel. I was able to work on many hats, sunglasses, watches, shirts, jackets etc. Of these, I was able to design a beanie and two hats for a Skate Aid X Neff collaboration, that was mass produced. From idea to design and tech pack I was able to see this project the whole way through. I also was able to assist in the technical design for all the accessories and women's line for a Simpsons X Neff collaboration for Spring 2016 line. In addition I created a logo animation for Neff that is used on all their major marketing videos. I was also able to work with marketing to create a lot of print advertisement for light boxes, window clingers, and many other marketing campaigns.

Graphic Design Intern

Kyle Norheim is an Art Director at Flowertown in Mission Viejo, CA. View their experience, skills and work history on Malakye — the professional network for…

Kyle Norheim — Art Director at Flowertown

Kyle Norheim

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