In my own words
— KyleI am a motivated, creative Art Director and Designer in Orange County, CA.
For over eight years, I have been working professionally full-time and freelance. I've focused in many areas of design and produced a number of works ranging from branding, print, packaging, interactive, email and more. My passion, attitude, knowledge base and attention to detail makes me a valuable asset to brands and agencies alike. I'm always interested in new opportunities and endeavors and would love to connect to explore the blossoming possibilities.
Trajectory
Feb 2016 — Now
Digital Designer · Oakley, Inc.
As a Digital Designer, responsibilities include visual design across all digital touch points, including Oakley.com, affiliate websites, digital marketing and social channels. Conceptualizing and delivery of digital marketing collateral for social media outlets, digital marketing ads, and merchandising to support both domestic and global eCommerce.
• Collaborate in the conception and design of Oakley.com, OakleyVault.com, global websites and digital assets, including emails, online promotions and marketing banners.
• Design and produce visual assets for multiple devices such as: desktop, mobile and tablet platforms.
• Work collaboratively with the Design, eCommerce and other cross-functional teams to produce final web-based merchandising solutions.
• Lead and Art Direct Photoshoots for necessary initiatives to produce high-end assets for design efforts.
• Work collaboratively to implement website/email tests, new UX designs and functionality to increase online sales performance
Apr 2014 — Now
Freelance Art Director · DKB Household
DKB brands are market leaders in the manufacture and distribution of household and kitchen products. DKB operates through eight subsidiaries across nine countries directly and its products are distributed in more than 60 countries.
As a Freelance Art Director:
• Design for web, photography and branding.
• Created and Designed the 2014 email campaign for last winter holiday season. Resulted in over $69,000 in shipped sales and cross-brand average of 161.5% increase in shipped sales versus prior year.
• Trade show and promotional creative
Apr 2012 — Now
Freelance Art Director · Gold & Braid Salon
Branding and identity design, website design/management, collateral concept and design.
Sep 2012 — Feb 2016
Art Director/Graphic Designer · Amazing Grass
Amazing Grass offers the most powerful vegetation on earth, consumable in a convenient way that aligns with our hectic lifestyles. Delicious and convenient wheat grass based supplements, on-the-go.
Designing for the brand over multiple platforms encompassing print, POS, design-for-web, packaging and more.
Jun 2008 — Dec 2012
Graphic Designer · LAK Advertising
Known for its onsite printing capabilities, LAK is a company that can produce dynamic works with a quick turn-around on a small or large scale. Many of the projects are casino and direct-mail based with clients both local and nationwide.
Sep 2010 — Sep 2010
Freelance Graphic Designer · Vail.com
Logo Design and Rebranding. Two Logo Designs for separate aspects of Vail Mountain Resorts: Terrain Parks and “Easy Vail.” Assignments executed in Adobe Illustrator and Photoshop.
Jul 2007 — Jul 2008
Graphic Designer · 619 Design
SIX ONE NINE is an innovative creative agency which serves leaders in the arts, education and business communities. They create effective communication campaigns which serve to build and reinvigorate their clients and their brands.
Activity
Education history
San Diego State University-California State University
B.A. | 2003 - 2007
