Kyle Frazier
Creative Branding
Anaheim | United States
Skills
- Leadership
- Campaigns
- Creative Direction
Interests
History
Reading
Current events
Self improvement and family
Industries
Creative Agencies
Fashion
Lifestyle
Skate
Streetwear
Health & Fitness
Summary
Activity
Work experience
Archtoculture
Partner | Creative Director | 01/2020 - Current
Creative development for multi-channel marketing campaigns,
leveraging MarTech solutions, AI-driven insights, and compelling
presentations to increase Click-Through Rates (CTR) by 4-15% and
conversions by 6-10%
Subject Matter Expert (SME) for lead generation initiatives, delivering
thought leadership through Target Accelerators, creating impactful
brand decks, and writing blogs for emerging brands
Developed cohesive brand assets across digital and social channels,
while leading strategic partnerships to boost brand visibility,
engagement, and ROI
Ethika, Inc.
Creative Art Director | 04/2020 - 08/2023
Directed product design team, licensing, trend forecasting, brand
partnerships, and omnichannel initiatives across digital, e-com, and
social media platforms
Scaled the team from 4 to 15 multidisciplinary creatives, and leveraged
workflows using Asana, resulting in a 15% boost in productivity
Contributed to $100M YOY growth by implementing data-driven
creative strategies, aligning brand messaging, and delivering high-
impact visuals across marketing campaigns
HUE For Every Man
Creative Brand Marketing | Partner | 02/2012 - 12/2019
Launched a disruptive men’s grooming line while scaling its retail
presence from 25 to 110 Target stores and increasing engagement by
35% through targeted digital campaigns
Secured high-profile ambassador partnerships with RocNation,
Robinson Cano, Maxwell, and Klay Thompson, enhancing brand reach
and credibility
Won Trendsetter Award (2 years) for innovative brand design at
Cosmoprof North America in Las Vegas, NV
Education history
Art Institute
Associate | 2000 - 2002
