Kyle Frazier
Creative Branding · Archtoculture
Anaheim, CA
In My Own Words
<p>A problem-solving, award-winning creative leader with a passion for helping brands grow, scale, and connect with their audiences. Expertise spans brand development, 360-degree campaigns, and measurable results, with partnerships alongside industry leaders such as Target, the Chan Zuckerberg Initiative, and Foot Locker. Successfully led teams to craft impactful marketing strategies that drive engagement and unlock new opportunities for growth.</p>
Work Experience
Partner | Creative Director
Archtoculture2020 – Present
Creative development for multi-channel marketing campaigns, leveraging MarTech solutions, AI-driven insights, and compelling presentations to increase Click-Through Rates (CTR) by 4-15% and conversions by 6-10% Subject Matter Expert (SME) for lead generation initiatives, delivering thought leadership through Target Accelerators, creating impactful brand decks, and writing blogs for emerging brands Developed cohesive brand assets across digital and social channels, while leading strategic partnerships to boost brand visibility, engagement, and ROI
Creative Art Director
Ethika, Inc.2020 – 2023
Directed product design team, licensing, trend forecasting, brand partnerships, and omnichannel initiatives across digital, e-com, and social media platforms Scaled the team from 4 to 15 multidisciplinary creatives, and leveraged workflows using Asana, resulting in a 15% boost in productivity Contributed to $100M YOY growth by implementing data-driven creative strategies, aligning brand messaging, and delivering high- impact visuals across marketing campaigns
Creative Brand Marketing | Partner
HUE For Every Man2012 – 2019
Launched a disruptive men’s grooming line while scaling its retail presence from 25 to 110 Target stores and increasing engagement by 35% through targeted digital campaigns Secured high-profile ambassador partnerships with RocNation, Robinson Cano, Maxwell, and Klay Thompson, enhancing brand reach and credibility Won Trendsetter Award (2 years) for innovative brand design at Cosmoprof North America in Las Vegas, NV