Sep 2019 — Now
Creative Director | Senior Copywriter · Strategic Impact
I lead the creation of purpose-driven concepts, narratives, micro-stories, and visuals that articulate messages in the most compelling and strategic manner. We do print, digital and video designed to build loyalty and financial support from audiences nationwide. My work has been featured in over 100 local, state, and national campaigns earning a remarkable 92% win rate. I created our 25 page design guide and other processes to ensure we remain cutting edge and among the best in the business. 2019 Pollie Award Winner (American Association of Political Consultants)
Jun 2009 — Now
Creative Consultant, Founder · Inception Integrated Marketing
Inception creates authentic brands worldwide through well-planned brand and marketing strategy, concepts, code and content that resonates with your deepest vision, mission, values, and goals. We help you attract and keep customers, voters, donors, clients, partners, or investors. Clients: Pepsi, Auburn University, Mayor Sandy Stimpson (Mobile, AL), Alabama State Employees Credit Union, Mayor Michael Hancock (Denver, CO), Cogswell for President 2016, Brands (Singapore), Try and Review (Asia Pacific), Bekode (Uruguay), BairesDev, The Trade Desk (Tech), Pinnacol Assurance, Motive Agency, Strategic Impact (Agency), Crux KC (Agency), The Public Works (Agency), The Pinnacle Prize, The Satchel Paige House.
Mar 2023 — Aug 2023
Senior Copywriter · HP
I led on-brand concepts and production of compelling copy for digital and print one sheets, white papers, event content, video scripts, social content, decks and other sales enablement tools as HP prepared for a new product launch.
Nov 2018 — Jan 2021
Acting Vice President of Marketing | Marketing Manager | Senior Copywriter · Climb Credit Union
I led the award-winning in-house agency marketers at Climbe Credit Union (Fmr, Sooper Credit Union) ($500 million in assets). I helped lead the design and launch of our new 140+ page diverse, accessible and inclusive website and vibrant rapid-response social media profile. I created project management, style and compliance guides, along with practical tools that significantly increased efficiency and measurable ROI for our 360° campaigns. I led marketing’s input into company wide values, mission, and vision statements while earning record-breaking earnings and loans funded numbers as the organization maximized impact for over 35,000 members with assets growing during my tenure by nearly 30%. Led our transition to remote work with an approx. 20% increase in productivity using digital tools and process improvements.
Sep 2015 — Aug 2018
On Camera Host, Writer, Producer, Editor · The Kick! Talk Show
"The Kick! Talk Show” is a 15 minute interview series that features visionary leaders and their “kick” – an idea that inspires and awakens.
Apr 2017 — Jul 2017
Vice President and Managing Director | Senior Copywriter · CU Holding Company, LLC
BYM Agency, a division of CU Holding Company, LLC, specialized in credit union marketing. I provided senior leadership that supported our creative, account services, and marketing efforts. I managed our Creative Director, Art Director, Client Relations Manager and Business Development Specialist, and directed video, print, and digital media scope, budgets, and production and served as Sr. Copywriter. Saved costs and kept projects under budget by scrutinizing vendor pricing and creating more effective operating agreements. Operations ended at BYM Agency in the fall of 2017.
Jan 2015 — Jul 2016
Marketing Director, Producer · milehighhouse productions
Told stories, pitched products, built brands, informed, and entertained. Scripted, produced, directed, and edited video using Premiere Pro and Adobe Creative Suite. Created and managed shoot budgets and contracted camera operators, assistants, and editors. Marketed internal and client brands, websites, and social media profiles using our custom CMS. Independent contractor.
Sep 2014 — Dec 2016
Marketing Director, Startup Co-Founder · DataCulture, LLC
Created the DataCulture brand and built partnerships with offshore providers in Uruguay (Bekode), Poland, Belarus and India. Served as Product Owner during software development coordinating with our offshore firm and maintained client relations while submitting bid opportunities. http://bit.ly/2wTyysu
Jul 2013 — Jul 2014
Creative Director · Mygooi
Created the Mygooi brand focusing on media relations, viral and street team marketing, writing, on-location video production, and live radio and television appearances in the US and Europe. Researched our new name and brand, then created our media kit, messaging, and brand which, ultimately, secured well over $3MM in early investment.
Dec 2011 — Nov 2012
Communications Director · Housing Colorado
Wrote mission-driven messaging, and managed sponsor relations securing funds over $100,000. Produced events including the region's top affordable housing conference with near-record programming for over 600 pros. Budget shortfalls resulted in layoffs Nov. 2012.
