Kurt Mazurek
Brand Marketing Manager · Shimano North America Holding, Inc.
Summerville, SC
In My Own Words
• Marketing Strategist, Creative Director, Author, Videographer and expert, hands-on Graphic Designer
Work Experience
Brand Marketing Manager
Shimano North America Holding, Inc.2015 – 2020
• Lead the marketing team in creating and implementing a multi-channel annual marketing plan • Remain consistent with global brand positioning while tailoring messaging to maximize regional and local results • Support dealer network, from mass market to independent retailers, with merchandising, training and sales tools • Collaborate with sales and product teams to develop and monitor launch plans that meet and exceed goals • Recruit and train active team of high-profile “pro-staff” to represent our brand in alignment with our marketing plan • Responsibly manage large marketing budget, ensuring all objectives are met according to the annual plan
Creative Director
Sheldons Inc (Mepps and Mister Twister Fishing Lures)2014 – 2015
• Updated, re-branded, improved awareness and significantly increased annual sales of two iconic brands • Headed a complete analysis and successful re-design of all retail product packaging • Grew loyal social media following by surveying and studying the customer and creating relevant content • Created a program of engaging videos that entertained, informed and demonstrated the brand’s strengths • Formed strong media relationships to enhance the brand’s presence in industry publications
Marketing Director
Midwest Manufacturing2008 – 2014
• Developed, executed and delivered annual marketing plans to meet sales objectives • Created and implemented design standard and brand guidelines to guarantee consistency • Hired, inspired, mentored and evaluated an internal team of creative talent to ensure annual growth goals were met
Author
Personal Best: Fishing and Life2013 – 2013
• Authored and published a fiction novel set behind the scenes of tournament bass fishing • Available as an eBook, paperback and audiobook on Amazon, iTunes, Barnes & Noble and Audible.com
Creative Director
Sportsmans Connection2006 – 2008
• Led the product development, creative design and marketing plan for a profitable new product launch • Collaborated with the sales team and top executives to develop successful retail merchandising programs
Creative Director/Owner
ColinKurtis advertising & design1996 – 2006
• Personal dedication grew ColinKurtis from a startup to a thriving agency with a long list of loyal accounts • Excitedly wore every hat imaginable in the graphic design and advertising industry
