Kurt Armstrong
Design + Dev · dutchie
Southern Oregon, OR
In My Own Words
Creative professional and operations leader with a background in brand development, team leadership, and visual storytelling.
While earning a Master’s degree in Visual Studies over the past few years, I deepened my
commitment to intentional, people-first work. Now, I’m transitioning toward a
more human-centered path as a yoga teacher—bringing the same creativity,
discipline, and care that have guided my work in creative direction, retail, and
wellness-focused environments. My goal is to help others cultivate presence,
balance, and self-awareness in both mind and body.
I would like to find a team to join that aligns with the experience I am able to bring along with a passion to influence positive well-being. 🙏🏼
Work Experience
Freelance Photographer
Kurt Armstrong Photography2013 – 2019
-Deliver high-quality imagery consistent to brand directive & marketing campaigns for clients -Upload all photographs via FTP for client download on personal server -Studio & on-location photography services -Marketing & promotion through social media platforms; Instagram, MailChimp & Facebook -Collaborative work with graphic designers to create appropriate imagery for advertisements -Commercial, Photojournalism, Lifestyle & Action
Retail Operations Manager
Groundworks Industries2017 – 2018
-Responsible for systems, operations & facilities for 6 OLCC licensed dispensaries; Serra & Electric Lettuce -Developed & updated SOPs for Retail Operations; trained managers and staff to implement -Worked in liaison with store managers to keep all retail locations operating smooth & efficient -Cross department collaborations with Marketing, Compliance & Accounting -Packaging budget analysis & forecast for 6 retail locations
Sales + Social
Phantom Farms2015 – 2017
Sales Manager -Opened 50+ new accounts in OR & nurtured positive relationships -Maintained an email database with both B2B & B2C Social Media Manager -Original content creation; photography & videography -Strategic copywriting to meet & maintain brand direction -Cross department cooperation with the Creative Director to promote sales, events & more through social media & email campaigns -Collaborative efforts with local photographers & brand ambassadors to build content
Cannabis Cultivation
Various Farms2009 – 2016
General Farm Laborer & Management -Prepare soil by mixing amendments, manures & compost -Assist in waterings & feedings; preparation & distribution -Maintain plant health through early identification of pests or problems -Use of IPM for biological defense -Identify & rectify any plant nutrient deficiencies or toxicities -Pruning to maintain plant health and desired plant structure -Delegate daily tasks to hired help Post Harvest Manager -Manage employees to ensure harvest deadline is met & kept on track -Move all dried material into bins for trimmers -Oversee all trimmers to ensure finished material is up to company standards -Properly monitor and ensure all cannabis is cured to perfection -Bag & store all cannabis properly to ensure long shelf life
Retail Sales Associate
Substance Market (Formerly Bloom Well)2015 – 2015
Retail Floor Sales -Customer service, sales & expert cannabis knowledge Purchasing Assistant -Worked with the buyer to make informed purchasing decisions Social Media Management -Original content creation to promote products, sales Retail Operations -Responsible for implementation of new POS system & network
Photography Intern
Wilamette Week2013 – 2013
-Provided a photojournalistic approach to the assigned story -Covered all food & drink categories -Took direction from the Art Director to complete all assignments
Shop Manager
Focus Board Shop2002 – 2008
-Developed new brand identity; private label expansion and skateboard team concept to promote brand image along with a multimedia campaign -Maximized business opportunity for each buy through analysis of sales history, inventory levels, and current trend analysis -Recruited, hired, and developed store personnel; trained and motivated sales associates to achieve maximum sales productivity -Maintained website with daily updates to social media outlets as well weekly email newsletters -Filmed/Edited all shop related footage including team videos; filmed team riders and sent footage to companies on behalf of the team rider
Education
Projects
Slim's Worldwide
https://www.slimsworldwide.comA website created for the brand Slim's Worldwide based out of Oregon.
Peppa Packs
https://peppapacks.comA site that was built to eventually sell THCa products online through the 2018 farm bill but due to a CAND from Peppa Pig, we got shut down. It is now on a default placeholder site.
