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Marketing Manager

Marketing & Sales

Highly motivated, enthusiastic marketing professional with an analytical mindset; prepared to implement creative brand marketing programs across all channels. Skilled in Google Analytics, Adobe Photoshop, Klaviyo, Bluecore, MS Office, marketing strategy, project management, and establishing strategic partnerships.

•Collaborate in developing and implementing comprehensive marketing plans and strategies for Good-To-Go, resulting in increased brand visibility and customer engagement.
•Strategically plan and execute email and SMS campaigns (using Klaviyo and Attentive), utilizing a segmented approach to deliver personalized communications. 
•Build automated flows throughout the customer journey to optimize conversions and foster ongoing engagement.
•Manage social media platforms, regularly posting relevant content, and actively engaging with our audience. 
•Analyze data for targeted insights and report findings. 
•Execute on-site event management. Coordinating logistics & ensuring smooth operations at consumer events and tradeshows. 
•Cultivate relationships with ambassadors, influencers, and content creators to expand brand reach and drive organic growth.

•Oversee the production of creative content such as catalogs, brochures, ads and POS materials
•Manage external relationships with photographers, videographers, agencies, printers and other vendors
•Coordinate and execute photoshoots for lifestyle and product imagery
•Own email and SMS activation strategy, messaging calendar + execution of all email campaigns for Vibram USA
•Support various programs via manual and triggered campaigns across the customer lifecycle
•Develop segmentation and personalization strategies to increase engagement 
•Monitor important metrics to influence and optimize email campaign strategy 
•Develop, design and analyze a/b tests
•Skilled at email copywriting and comfortable launching campaigns with little-to-no editorial oversight
•Help grow Vibram’s following on social media with and without paid promotion
•Ensure that sales reps and partner brands have access to updated assets and brand materials
•Comfortable creating project briefs outlining strategy and deliverables for creative projects

•Built, maintained and managed day-to-day marketing relationships with Vibram’s outsole partner brands such as Merrell, Danner and UGG
•Enabled partners to launch campaigns quickly with editable assets and suggested messaging
•Helped organize events and trade shows including Outdoor Retailer
•Worked closely with the sales team to track co-op marketing budget and spend
•Ensured sales reps, retailers, and partner brands had access to logos, imagery, campaign assets & updated brand guidelines

Partnership Marketing Manager

•Actively managed business dealer accounts in the Midwest and Mid-Atlantic territories, while supporting sales representatives from each region
•Prepared weekly order reports for sales agencies 
•Trained new employees on customer service procedures, and processing orders in SAP
•Responded to consumer and dealer inquiries with a friendly, positive and helpful demeanor

Key Account Rep

Kristen Murphy is a Marketing Manager at Good To-Go in Portland, Maine. View their experience, skills and work history on Malakye — the professional network…

Kristen Murphy — Marketing Manager at Good To-Go

Kristen Murphy

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