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Sales

Management - Brand

Brand Expert

Specialist & Consultant

Hello everyone,I am excited to share with you my professional history as a self-driven and highly motivated Brand Specialist with over 11 years of experience in Social Media Management, Brand building, Nonprofit Community Management, and running events for nonprofits and brand giveaways.Throughout my professional journey, I have always been happiest when I&#39;m in a position to positively influence the success and growth of a company or brand. I take pride in my ability to build communities, sponsor outreach, create events, and host giveaways while networking with sponsors and public figures. I have helped start-ups own their brand, strategy, and influencers.In addition to my expertise in social media and brand building, I have been in customer service for over 10 years and have been a sales expert for the last 6 years. My diverse skill set has allowed me to excel in various aspects of the industry.I am passionate about helping organizations and brands fully grow and develop their social media following and sales. I look forward to continuing my journey and working with others to create engagement.Thank you for taking the time to read about my professional history. If you have any questions or are interested in working together, please don&#39;t hesitate to reach out.

I was just Promoted to The Online Product Manager where I can fully show my creative mind and strategic
ways of thinking when designing new products that meet the customer's eye. I will work closely with the founders, design team, creators, and editors to help develop products that are both beneficial for pet
health and enjoyable. My insights and knowledge will help Puzzle Feeder grow and thrive!!! Every dog
mom and dog dad should have this in their home it is a staple and highly sustainable product made from wheat stalk and so easy to clean, so excited to keep it going!

Online Product Manager

With my extensive experience in social media management and event organization, I have maintained
a strong presence across various platforms such as Facebook, Instagram, and Pinterest. I have a proven
track record of organizing and setting up successful events, responding to emails and contacting potential
sponsors and collaborators. For the past seven years, I have been creating compelling content using
CANVA, which has helped me to reach out to sponsors through Instagram's direct messaging feature before and during event planning.
I have built and maintained meaningful relationships with sponsors, the city, and like-minded hiking
groups, which has enabled me to partner with the City of LA, Graffiti Removals, and City Council Member.
My successful partnership with Graffiti Removals led to the removal of graffiti at Stoney Point Park, CA. I
have created multiple crews for different outdoor projects, networking, and partnerships with REI, KEEN,
LEAVE NO TRACE, MADROCK, KEEP NATURE WILD, and TOUCHSTONE. I have hosted and created over
5,000 community events, created a LA Chapter over the course of four years, and created a team for different groups of the organization. I manage copywriting and create a culture within the organization
that fosters growth.
In May 2023, all five board members received a title from the LA COUNTY and Council Member for their
dedication and volunteer work for Trailmothers. I am currently preparing for 2024 with six stewardship
events with Leave No Trace Traveling Team to conduct education, trash clean up and how to use your
gear. I set up the monthly calendar, fresh content, and organize giveaways. In December 2023, I was
honored to receive The Steward of the Year award through Leave No Trace.
My experience in social media management, event organization, and community building has proven to be highly effective. I am confident that my skills and dedication to my work will be a valuable asset
to any organization.

Founder and CEO

positive impact in our community. For seven years, we have focused on Stoney Point Park in Chatsworth,
offering stewardship opportunities like graffiti removal and trash clean-ups. Our hard work has paid off, and we are proud of the difference we have made.
Besides Trailmothers, I am an adventurer at heart, passionate about rock climbing and spending time with my family, friends, and community. I am also a green witch, using wax melts, crystals, and candles
to bring positivity into my life. Starting my own business during the pandemic has been therapeutic and
rewarding, and I thank the universe for guiding me on this path.
• I host monthly giveaways by partnering with other small biz owners to create growth and engagement
• I create all content on Canva with weekly quotes I create myself, Ig Stories, Ig Highlights, Etsy Content,
and Reels showing off my creations
• Successfully grew MamaEarthCo to 100 followers by hosting fun giveaways with fun questions for engagement and new clients, grow this account within a week.
• Accounts Reach- 438 Daily
• Accounts engaged- 85
• Total Followers- 339 (+ 5.2%)
• Post: 100
• Reels: 30
• Accounts Reached: 438 in the last 30 days
• Host Monthly Clothing Swaps, Hiking for women
1. Etsy Shop: https://www.etsy.com/shop/wellwickedmeltsbyk/?etsrc=sdt
2. Instagram: https://www.instagram.com/mamaearthco/?hl=en


Next Giveaway is April 17th-19th and I will be partnering with 5 small biz owners who are all Women
Owned.

Small Business Owner

Inventory, and Action Sports. I have also been teaching in-store classes on Hiking Tips, Safety Tips, Leave
No Trace Education, and Stewardship Events. We are bringing in Leave No Trace books and stickers to
educate customers, and I am a passionate advocate for LNT! I have become an expert in Visuals and Brands, and I have been nominated twice for the Anderson Award.
I take pride in my exceptional communication skills, strong leadership abilities, and the mindset of
"getting it done" while working through challenging situations. I work exceptionally well in a team and always ensure that we provide 100% customer service. I have an in-depth knowledge of our products,
and I make sure that everyone is treated with respect.
I am now a highly trained expert in SIF and BOPUS orders, retrieve and locate orders in the store, pack
them up, and send them for curbside pick-up and/or delivery. I am also an expert in each department, and I am always looking for new ways to improve my skills.
I have taught a class to a group of women on Tips for hiking solo, Camping solo, What we should be
wearing, What to pack, How to Leave No Trace in the outdoors, and Safety. I am confident in my abilities and take pride in delivering high-quality training.
Skills: Media Strategy, Analytical Skills, Retail Sales, Product Knowledge, Branding, Educational
Leadership, Outdoor Education, Outdoor Recreation, Outdoors, Outdoor Industry, Outdoor Leadership,
Sales, Brand Awareness, Community Management, Branding & Identity, Event Planning, Visual
Standards, Establishing Priorities, Lead Generation, Safety, Communication, Business Understanding,
Training.

Standards Establishing Priorities Lead Generation

Sales Specialist
Clothing and often Action Sports. I love my job and love my departments and I pride myself everyday to go and make a change and create projects for others and myself.
I manage stock and warehouse projects with others or alone with little to no direction. I participate in inhouse meetings and provide feedback about departments or new product, product knowledge,
backpack fitting, in store classes.
2023 Year Update: Sales Expert: Camp, Men's Clothing, Women's Clothing, Footwear, Stock, Inventory
and I LOVE MY JOB. I also have taught one in store class o. HIKING Tips, Safety Tips and Leave No
Trace
Education, Stewardship Events, We are also bringing in Leave No Trace books and stickers to Educate
customers! I am advocate for LNT!
Starting October 2023, November 2023, and December 2023 I will be teach In Store Camping 101 classes for REI Members, I will also be teaching Leave No Trace Education in store and it is Free for Members,
My goals are continue to grow with REI and eventually grow into a fulltime position here at REI.
I am now trained in pretty much all departments except for: SIF and Shipping and Receiving. My ultimate
Goal is become fulltime and keep growing and seek leadership other than sales.
Founder

Store Sales Expert
REI - Northridge, CA

Sales Specialist

The Wheat Stalk Slow Feeder for Dogs and Cats is a game-changer when it comes to pet feeding. Its
super fun colors attract pets' eyes to their food, making mealtime a fun and interactive experience. My
German Shepherd Dog Mila, who is one year old, loves to wait to eat healthily, and I was worried she
would overeat with the traditional dog bowl. That's when I discovered the Wheat Stalk Slow Feeder.
Not only is it a fun way to eat, but it also provides plenty of mental stimulation, especially for active dogs like Mila. The feeder is made from sustainable and soft wheat stalks, making it easy on the environment


and easy to clean. It's detachable, which is everything to me, and I've fallen in love with the spinning
bone and the sniffing mats for her dry food days and treats.
The feeder is also colorful and cute, making it an excellent addition to any home. It can stick to any hard
surface floor, making it easy to use, and it's dishwasher safe, making it easy to clean. I'm thrilled with the Wheat Stalk Slow Feeder, and so is Mila. It's a great way to ensure that she eats healthily, has fun, and stays mentally stimulated.

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I am a brand ambassaor for Gnarly Nurtion, I will be testing, creating content and reels for tik tok and instagram and hosting a giveaway to bring followers and egagement to both accounts.

Canvasser
Council Member John Lee District   - Porter Ranch, CA
January 2020 to May 2020

(3 years 10 months)
for the 2020 Re-election for John Lee District 12! Cold Calls, knocking on
doors, discussing John
Lee to our community, recruiting voters and delivering signs and merch to our San Fernando
Community!

Brand Ambassador

(3 months)
Create and update social media content for primary Instagram account
● Increased Instagram followers from 2,000 to 4,000 in two months
● Increased product sales by creating trending hashtag #TANKTUESDAY
● Managed ambassadors
● Strategize on giveaways and outreach with other local artist for giveaways

Social Media Coordinator

(1 year 7 months)
Managed all 6 business social media accounts
- Thermal-Aid - Heating and Cooling packs for adults and children
- Marijuana Times- Medical cannabis news, science & culture website
- Homespashowerspray- Aromatherapy Shower Spray
- Malibu Brands- A natural topical analgesic cream for temporary relief
- Nature-cide- All-natural pest control
● Created a color board, build social media accounts for the following accounts
● Increased all social accounts from no engagement to 100% organic flow conversations daily
● Marijuana Times-IG increased from 1300 followers to 2k within 2 months, grew account to 32.7k
organically
● Homespashowerspray- Increased- 0 followers to 2k followers within 2 months, created brand content
and voice


● Malibu Brands- Increased IG- 0 followers to 1k followers, created brand voice and strategy, content
● Outreach, Networking through DM and FB, Organic Growth, Giveaways, Interviews
● Managed Twitter and Facebook groups daily www.instagram.com/marijuanatimesx
www.instagram.com/thermalaid
www.instagram.com/naturecide
www.instagram.com/malibu_brands
www.instagram..com/homespashower

Social Media Manager

(3 months)
Managed social media management for 6 client accounts including Facebook, Twitter, Instagram,
Pinterest
● Increased Instagram account by 1000 Follows in under 30 days
● Created color board for visual layouts, content for all social media channels including video, graphics,
slideshows and blog posts
● Supervised influence marketing plan and managed influencer outreach for cross-promotions
● Researched hashtag trends and created a custom hashtag plan for special promotions and statistical
tracking.
● Built engagement strategies for client account that resulted in a 50% increase in engagement and brand awareness.
Links: https://www.facebook.com/boomtownmarketing/

Social Media Assistant

(4 months)
Manage social media planning for execution of marketing strategies and community management
● Successfully maintained consistent content and design for each Instagram and Pinterest
● Host networking event for possible future clientele for the company
● Monitor online presence of a company's brand and engage with users, strengthening customer
relationships, Edit Photos with Photoshop and Edit short videos for promotions
Links: www.instagram.com/organicpermanentmakeup

Brand Representative
I am a Proud Brand Ambassador for Kula Cloth! The Kula Cloth® was designed for anybody who squats when they pee (or uses a pee-funnel)! Some people use Kula as a handkerchief or a small washcloth.
Its a great way to LEAVE NO TRACE in the outdoors. Its an amazing product that is always on my backpack or fanny pack and its easy to wash and it has antibacterial properties, its quick dry and water resistant
and its $20
Many partners and artist create and make fun designs and donate their funds to nonprofits! I make reels,
content for instagram and tik tok.

Brand Representative
Ambassador Personnel, Inc. for Pacha Soap. Co
I create content, reels for instagram, reels for tik tok and facebook. I help promote froth bombs,
subscription boxes and be another creative outlook for this awesome sustainable brand. I like to tell


stories through content and sales and fun giveaways! I use only high engagement music that is currently
trending, hashtags and my linktree to attract potential customers.

Content Manager
BoomTown Marketing
Boomtown Marketing, Social Media Content Manager/Creator. I pull content to be posted as a viral image,
I create Infographics, Organic Growth.
Instagram
Infographics- 6 Original content pieces
Created GIF for email marketing
Social Media Manager
Blue Ltd.
Increased Instagram followers by clearing out inactive followers from 1,990 to 901 organically in 2 weeks,
IG Growth is at: 1,611 followers, two ongoing giveaways to hit 8K, we gained 80% new followers and
80% sales.
• Produced high engagement of conversations under 1 week, engagement is 100%
• Managing these accounts: IG, FB Page, and FB Group. Growth Coral Essential group grew to 2k within
two months of working with the group. Bluelifeusa FB page grew engagement to 90% from 0%, added
product tag.
• Strategize on giveaways, outreach to hobbyist and influencers, created a google spread sheet for influencers, products and affiliate links
• Bluelifeusa hit 1k last month March 2020, bluelifeusa gained 80 new followers from giveaway and our
winner is now an organic influencer. Bluelifeusa will continue to have monthly giveaways.
• Outreach and created an ambassador program for each hobbyists. Sales have increased by 40% and wholesale sales have bee in consistent
• Bluelifeusa will be launching a site where you ar enable to view and purchase live coral, (for professional use only) coming soon..

Kristen Hernandez is a Brand Expert at Trailmothers in burbank, California. View their experience, skills and work history on Malakye — the professional…

Kristen Hernandez — Brand Expert at Trailmothers

Kristen Hernandez

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