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Store Manager & Visual Merchandiser

Marketing & Sales

Took store from -10% YTD to -5% in Dec ‘22
Completed 200+ cartons of shipment that had been there since April ‘22
Outreached & recruited an entire new staff within 30 days 
Toured CA stores with CEO, Director of Retail & all Buying team
Merchandised & opened new store in South Carolina in Aug ‘22
Conducted inventory with over 10K of units
Managed 2 stores (Carlsbad & San Clemente) over 60 days between Oct-part of Dec
	Interviewed, onboarded, trained 4 members of the management team including store manager
	Completed schedules, payroll, events, and shipment 
	Worked alongside Area Manager and built strong communication 
Attended Outlet Mall meetings to provide thorough feedback 
Pushed for store remodel to increase store ascetics to look premium
Worked outside the box to increase sales during holiday season
Promoted & trained 3 associates to management 
Increased store moral with an upbeat, positive, & motivational attitude 


+52% increase from retail store goal within the first 90 days during a global pandemic  
Opened Brixton’s 1st brick and mortar in all of North America   
Developed & implemented store’s policies, training guides, protocols, and all templates
Partnered with HQ to get an Shipment & E-Comm Returns cadence and protocols
Collaborated with IT and Shopify Rep with Shopify/ Stocky training
Create weekly PO’s for store based on prior week’s transactions
Conducted merchandising strategies with mandatory 2 week merchandising cadence   
Presented on weekly calls to CEO & Executives about previous week’s business
Communicated to Designers and Product Development team about product flaws & successes
Conducted quarterly inventory for store inventory & completed variance sheets
Arranged quarterly store meetings with Designers and Production for PK
Continuous positive influence, high energy, and strong selling skills on a daily basis
Trained and developed all managers and associates for new store openings
Manage store’s Instagram, including adding, editing, creating content
Constant communication with CEO to have store up to standards
1st Google Review – 5 Stars with a very positive statement


Store Manager

Achieved sales goals and objectives for all Luxottica sunglass brands assigned within territory
Scheduled visit cadence for all 11 doors within territory determined by sales and/or priorities 
Developed strong working relationships with department managers and associates 
Trained store associates in large groups and individually daily to maximize Luxottica presence and drive sales
Provided excellent customer service 
Ensured prominent placement for both men and women’s sunglasses within stores and executed brand standards of merchandising and signage
Traveled to secondary market monthly to train, merchandise, & assist with in-store sales
Hosted large selling events and consistently accomplished goal by 100% 
Assisted HQ with E-Commerce for multiple Luxottica brands 


Market Specialist

Managed a team of 15 
Developed weekly staff schedules, prepare payroll, and interviews
Proved exceptional customer service 
Developed/ applied new sales and customer service ideas and present to the San Diego district
Maintained a customer service and sales contact log to create a personal experience for each customer
Top sales leader for the Southern California region
Succeeded in various sales contests for the Carlsbad location

Assistant Store Manager

Supervised daily operations of the store and managed a team of 15 
Increased sales profit margin within 60 days of becoming Store Manager 
Achieved retail sales goals in surf, skate, and fashion 
Team driven to complete store goals and tasks
Developed weekly staff schedules, prepared payroll, interviewed, hired, and terminated employees
Assisted with development and training of new POS system company wide
Hosted specialty events/ grand opening parties 
Awarded Top Tier Seller companywide for the last 5 years  
Excellent merchandising displays at several Sun Diego locations
Developed and managed Sun Diego’s Women’s Instagram social media page
Developed standardized corporate documentation/forms

Kirsten Schertzer is a Store Manager & Visual Merchandiser at Hurley Retail in Carlsbad, CA.

Kirsten Schertzer

Kirsten Schertzer

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