Aug 2019 — Now
Sisstrevolution is a brand focused on fresh modern design and providing a full spectrum of products for womens' surfing. I assist in overall marketing plans, and am responsible for product content organization; image assets, descriptions, and promo. In addition I assist and attend Sisstr branded events and retail activations while scheduling riders for events, shoots and trips as well as organize flight accommodations. I coordinate social media posts the website blog, emailers, and select collaborations, and research target audience while discovering new trends; helping create engaging text, video and image content.
May 2018 — Jul 2019
eCommerce & Digital Coordinator · Caravan West
· Lead communication with vendors, photo studios, editors, copywriters, and designers to ensure all products are uploaded and merchandised on the website to meet seasonal deadlines and marketing campaigns
· Procuring, proof reading, writing support and uploading of web copy
· Requesting, organization, quality, on time delivery and brand assurance and uploading of all website imagery, procured from vendors, photographers and editors
· Coordination and execution of connected digital promotions and marketing campaigns through the website, including merchandising across all pages and collections, promotions, sales/markdowns, etc.
· Coordination and execution of email marketing campaigns aligned with marketing calendar
· Upload and schedule content on Shop Caravan West as needed against marketing calendar
· Coordination of product inventory, delivery and execution for all product shoots, running errands related to events / studio work as needed to support marketing initiatives
· Support Ecomm and Marketing needs as directed and other duties as assigned
Apr 2017 — May 2018
Inventory Photographer & Manager · Folklore Vintage Rentals
Prep event orders weekly
Assist with styling & style board construction
Exercise communication with delivery team and clients concerning product within current and future orders
Dec 2016 — Dec 2017
Freelance Graphic Designer ·
prAnaCollaborate with apparel designers
Design printable graphics for men’s apparel
Mar 2016 — Sep 2016
Shoot lifestyle product photography
Creative travel writing for various digital components
Jan 2013 — Oct 2015
Freelance Graphic Designer ·
REEFDesign instore retail requests, as well as website, and magazine ad spreads
Collaborate with apparel designers on tee-shirt designs, and styling shotlists for photo-shoots
Assist eComm with updating various digital components
Edit product imagery for website and catalog purposes
Jul 2012 — Feb 2013
Retail Sales Associate & Photography Assistant · SEAWEED & GRAVEL
Shot product photography
Styled & directed photo-shoots
Organized promotional concert events
Supported customers’ requests & questions
Maintained store appearance to the upmost degree
