Kevin Mar — Production Designer at Penrose Hill - Firstleaf
Kevin Mar
Menifee | United States
Skills
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Interests
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Work experience
Penrose Hill - Firstleaf
Production Designer | 08/2020 - 03/2021
• Spearheaded new Preflight Process of all wine label artwork to the printer
• Developed a Bottle Spec Form that made communicating with the bottling line more efficient
• Responsible for processing all wine label artwork files to ensure they were print ready; ensured Pantone colors are specced correctly and artwork was layered properly
• In charge of specifying dry goods such as capsule colors, corks, and label heights
• Revised wine label artwork for re-bottles; updated alcohol by volume, appellation, vintage, and copy
• Updated Trade Sales Collateral such as Sell Sheets on a monthly basis, and as needed as wine competition award winners became available
• Responsible for the production of monthly in-box Direct To Consumer collateral
• Managed the digital asset library; maintained work in progress files and archived collateral, images, and wine label artwork.
Dbi Beverage
Graphic Design Manager | 02/2019 - 09/2019
• Led a team of two graphic designers
• Oversaw six distributor’s graphic design departments
• Kept track of workflow through VIP POS System
• Communicated with Brand Management team about their focal points
• Ensured quality was up to DBI and supplier standards
• Maintained relationships with vendors
• Spearheaded designs for special events and projects
• Worked with clients: Bottlerock, California State Fair, The Napa Blues, Brews, and BBQ, Ironstone Amphitheater, San Joaquin County Fair
Dbi Beverage
Graphic Design Supervisor | 07/2016 - 01/2019
• Supervised and mentored two graphic designers
• Evaluated designers and conducted annual reviews
• Oversaw graphic design departments in Stockton, Modesto, and Napa
• Streamlined workflow by implementing VIP POS System for request tracking and cost analysis
• Met with sales and brand teams to develop design strategies to create consistent pricing POS throughout entire footprint
• Worked with clients: Bottlerock, Outsidelands, Stockton Asparagus Festival, Black Oak Casino, Oakdale Rodeo
Dbi Beverage
Graphic Designer | 01/2010 - 07/2016
• Ran graphic design departments for Stockton and Napa
• Communicated with sales team and brand management
• Worked with clients: San Joaquin County Fair, Dixon May Fair, The Napa Blues, Brews, and BBQ, Dell'Osso Farms, Banner Island Ballpark
• Spearheaded design for special events and projects
• Participated in weekly general sales meetings
• Developed a solid relationship with our vendors and customers