Accountable for all aspects of product strategy: manufacturing, branding, business development, and legal. • Negotiated manufacturing savings of over 20% while improving product design and adding retail-ready packaging. • Increased business development opportunities with high-potential prospects from 2 to over 50 in only 12 months. • Saved 80% ($24K) on packaging design and testing through efficient use of subcontractors and in-house resources.

• Selected in Fall of 2014 to be a brand ambassador for Texas region. • Leader in sales for ambassadors in 2016 with $40K in sales for the year, opening distribution in a key TX market. • Coordinate with territory representative for new sales, product demo programs, and product feedback for R&D team.

• Tripled the distribution channels in the US in the first month by bringing onboard Midwest and West Coast dealers. • Opened up first distribution channel in South America by adding a school, retailer and team rider in Venezuela. • Conducted clinic, demonstration and acted as sales liaison for Midwest dealer.

Lead account/project manager overseeing a team of 5 members and owning strategy on up to 5 accounts. Accountable for rebranding, product marketing, product launch, lead generation, and sales management. • Saved clients average of 46% ($35K) by efficiently managing subcontractors and in-house resources for Lead Generation, Original Marketing Content Creation, Social Media Management and Informational Video Creation. • Saved Clients average of 66% on Rebranding, Website Creative Strategy, Design, and Implementation. • Created standardized Rebranding and Website Development Process that secured critical alliance relationship

Accountable for go-to-market strategy including business plan formation, business development and content acquisition. • Co-created outreach process to film makers to acquire rights to use their films on platform. • Created a global e-mail campaign for introduction of platform to more than 2000 film makers worldwide. • Created strategy to attract film festivals as strategic alliances to help acquire content in exchange for audience reach.

Accountable for evaluation and recommendation of channel strategies, product features, and pricing opportunities within event industry; as well as tangential markets that could be pursued through licensing or acquisition. • Identified key markets to classify product under for product marketing purposes. • Composed a 30, 90, and 365-day plan-of-action with focus on sales and fostering strategic business connections. • Aided in initial meetings for marketing product for acquisition or licensing to large PaaS companies.

Lead business development for 4 offices in 3 highly contrasting markets (high net worth through average homeowners) across Ellis and Dallas Counties, and Lead Forecasting and Sales Tracking for all Lawyers Title offices in North Texas. • Created marketing plans and implemented business development efforts that resulted in turnaround of the lowest performing office in the portfolio to a key point of the value proposition for merger with Lawyers Title. • Lead Commercial & Residential business development resulting in 150% high-value account growth in only one month. • Key player in providing ~5 new high-value accounts/month (~$15K) through coordination of relationship with top-producing mortgage group in state • Liaison to senior management on the merging of operations of the Norma Lea Beasley Family of Title Companies as well as special internal marketing efforts to outlying offices, resulting in lowered risk through stabilization of cash flow.