Kevin Dixon

VP of Innovation and Business Development · Standard Fiber LLC

San Mateo, CA

In My Own Words

: Insight > Action : Disruptive Innovation : Product Creation : Product Development : Product Stories : Material Development : Design Management : Sourcing : Go-To-Market Strategy : PLM/PLP

Work Experience

VP of Innovation and Business Development

Standard Fiber LLC

2014 – Present

SR VICE PRESIDENT, ESG INNOVATION & BUSINESS DEVELOPMENT (2022-present) • Promoted to Sr. VP with ESG innovation, materials, and emerging markets. VICE PRESIDENT, INNOVATION & BUSINESS DEVELOPMENT (2019-2021) • Innovate and commercialize products, materials, supply chain, and processes. PRESIDENT/FOUNDER, ALTERRA PURE (2016-2019) • Launched subsidiary brand focused on higher end, aspirational consumers. DIRECTOR OF INNOVATION (2014-2016) • Innovate and commercialize materials and products for key brands. Examples of Product Projects: Eight Sleep, Rumpl, Dreamcloud, Nectar, Saatva

Category Director (interim/consultant)

Coolcore LLC

2014 – 2014

• Consultant and Interim Category Director for textile start-up with focus on sports medicine. ** Consulting Contract (start-up funded by Burch Creative Capital)

Director - Global Apparel [Easton]

Easton Bell Sports

2008 – 2014

• Directed all aspects of Easton’s soft goods business with focus on baseball and hockey categories. ** Company sold to Performance Sports Group in 2014, brand now owned by Rawlings.

Director of Product Marketing

McDavid Inc.

2007 – 2008

• Directed merchandising for apparel, protective apparel, accessories, headwear, and sports medicine. ** McDavid sold to United Sports Brands,

VP / GM - Footwear

Tecnica

2001 – 2007

VICE-PRESIDENT / GM – FOOTWEAR: N.A. (2005-2007) • Drove initiatives in North America for footwear brand of Outdoor and Winter Sports company. DIRECTOR OF PRODUCT MARKETING – TECNICA FOOTWEAR (2001-2005) • Directed Global product merchandising, design, and development for footwear collections. ** The Tecnica Group consists of the brands Tecnica, Nordica, Blizzard, Nitro, Dolomite, Rollerblade, MoonBoot, and Lowa

Director Product Creation

Hanes Brands Inc./Champion-Duofold

1997 – 2000

PRODUCT CREATION - DUOFOLD (1999-2000) • Managed a multi-discipline team in launching a new performance apparel effort licensed under the Ironman Triathlon brand targeted toward runners and training. (company sold to Hanes Brands in 1999) DIRECTOR OF PRODUCT MANAGEMENT - DUOFOLD (1997-1999) • Directed all aspects of market analysis & product strategy in revitalizing a brand with 100 years of heritage in the ski and outdoor industries.

Education

BA

Purdue University

2022 – 2022

MBA

University of New Hampshire