Bike

Golf

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Yoga

Health & Fitness

VP  of Innovation and Business Development

Accounting & Finance

: Insight > Action
: Disruptive Innovation
: Product Creation
: Product Development
: Product Stories	: Material Development
: Design Management
: Sourcing
: Go-To-Market Strategy
: PLM/PLP


SR VICE PRESIDENT, ESG INNOVATION & BUSINESS DEVELOPMENT (2022-present)
•	Promoted to Sr. VP with ESG innovation, materials, and emerging markets.

VICE PRESIDENT, INNOVATION & BUSINESS DEVELOPMENT (2019-2021)
•	Innovate and commercialize products, materials, supply chain, and processes.

PRESIDENT/FOUNDER, ALTERRA PURE (2016-2019)
•	Launched subsidiary brand focused on higher end, aspirational consumers.

DIRECTOR OF INNOVATION (2014-2016)
•	Innovate and commercialize materials and products for key brands.

Examples of Product Projects: Eight Sleep, Rumpl, Dreamcloud, Nectar, Saatva

•	Consultant and Interim Category Director for textile start-up with focus on sports medicine.
** Consulting Contract (start-up funded by Burch Creative Capital)



Category Director (interim/consultant)

•  Directed all aspects of Easton’s soft goods business with focus on baseball and hockey categories.
** Company sold to Performance Sports Group in 2014, brand now owned by Rawlings.



Director - Global Apparel [Easton]

•	Directed merchandising for apparel, protective apparel, accessories, headwear, and sports medicine.
** McDavid sold to United Sports Brands,


Director of Product Marketing

VICE-PRESIDENT / GM – FOOTWEAR: N.A.  (2005-2007)
•	Drove initiatives in North America for footwear brand of Outdoor and Winter Sports company.

DIRECTOR OF PRODUCT MARKETING – TECNICA FOOTWEAR (2001-2005)
•	Directed Global product merchandising, design, and development for footwear collections.

** The Tecnica Group consists of the brands Tecnica, Nordica, Blizzard, Nitro, Dolomite, Rollerblade, MoonBoot, and Lowa


VP / GM - Footwear

PRODUCT CREATION  - DUOFOLD (1999-2000)
•	Managed a multi-discipline team in launching a new performance apparel effort licensed under the Ironman Triathlon brand targeted toward runners and training. (company sold to Hanes Brands in 1999)

DIRECTOR OF PRODUCT MANAGEMENT - DUOFOLD (1997-1999)
•	Directed all aspects of market analysis & product strategy in revitalizing a brand with 100 years of heritage in the ski and outdoor industries.

Director Product Creation

Kevin Dixon is a VP of Innovation and Business Development at Standard Fiber LLC in San Mateo, CA.

Kevin Dixon

Kevin Dixon

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