Kevin "Coop" Cooper
South Lake Tahoe | United States
Skills
- Communications
- Crisis Managment
Interests
Life | travel | reading | writing
In my own words
— Kevin "Coop"<p>Strategic marketing & communications executive skilled in brand development, revenue generation, team leadership, crisis management, and stakeholder relations.
Proven success in the hospitality and outdoor recreation industries. Passionate about building powerful brands and fostering collaborative, results-oriented environments. sectors.</p>
Trajectory
Aug 2023 — Now
Director of Communications & Public Relations · California Mountain Resort Company | Cali Pass Resorts
Oversight of: Cali-Pass | Bear Valley | China Peak | Dodge Ridge | Mt. High- Strategic communications leader for California Mountain Resort Company, crafting compelling narratives and managing media relations for four premier resorts. Drive brand awareness and navigate crisis situations with precision. Directly collaborate with C-suite leadership to align communications strategies with revenue goals across NorCal and SoCal markets.
Aug 2014 — Now
Founder · Cooper Marketing & Media LLC
Lake Tahoe Weather & Conditions Expert | The Weather Channel, MSNBC & More. Delivering engaging, accurate forecasts for the Sierra region on national and regional media outlets. Skilled in tailoring communication styles for diverse audiences across TV, radio, and online platforms.
Aug 2018 — Jul 2021
Director of Marketing, Sales & Communications · Outside TV | Lake Tahoe
Results-Driven Marketing Leader | Revenue Growth Strategist | Outdoor Recreation Media. Transform brands with innovative marketing, strategic partnerships, and audience growth strategies. Drove 50% brand awareness increase and 40% revenue growth for Outside Television Lake Tahoe TV. Skilled in digital marketing, team leadership, and multi-channel campaigns.
Oct 2016 — Jul 2018
Regional Director Marketing and Communications · Vail Resorts Management Company
Results-Driven Marketing Leader | Revenue Growth Strategist | Outdoor Recreation Media. Transform brands with innovative marketing, strategic partnerships, and audience growth strategies. Drove 50% brand awareness increase and 40% revenue growth for Outside Television Lake Tahoe TV. Skilled in digital marketing, team leadership, and multi-channel campaigns.
Activity
Education history
US Coast Guard
Aviation Survivalman | 1982 - 1992
