Kevin Allen — Senior PR Manager at Razer USA
Kevin Allen
New Canaan | United States
Skills
No information
Interests
Entrepreneurship
Reading
Technology
Industries
Fashion
Lifestyle
Moto & Powersports
Outdoor
Swim
Tech
Work experience
Razer USA
Senior PR Manager | 01/2018 - 04/2021
- Led press teams to deliver over 1 billion hits/views with National News sites USA Today, major technology media sites like CNET, USA Today, Yahoo Tech! and with prime consumer tech influencers iJustine, MKBHD, Unbox Therapy and others
- Product briefing and seeding to major media outlets to Generate Positive Product Reviews and Coverage
- Analyze and Report to Executive Management on Effectiveness of PR Efforts, Consumer Leads Generated, and Overall Brand Awareness
- Collaborate with Digital Marketing Teams for the purpose of authentically Growing Social Media Content, Shares and Total Fan Engagement
Kawasaki Motors Corp., USA
Manager, Public Relations | 09/2013 - 01/2017
Public Relations Department
Race Marketing
Brand Experience for Corporate and Consumer events (former)
Pirelli Tire, LLC
Events Manager & Moto PR | 09/2004 - 09/2011
Event Planning, Automotive and Motorcycle business units
Public Relations, Motorcycle business unit
Pirelli Tyre, S.p.A.
Racing & Product Communications Manager | 09/2008 - 09/2011
Press Officer
International product launches
Sponsorship management, FIM Superbike World Championship
Press release generation