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Senior Director of Sales and Marketing

Marketing & Sales

Creative sales executive with 22 years of experience driving domestic and international product and service revenue in multichannel environments, including distribution, e-commerce, retail, reseller, enterprise, education, and government. Generated and managed $466M in revenue and as high as $65M a year while building strong teams, marketing campaigns, partner relationships, and delivering the highest level of customer satisfaction. Developed and managed marketing budgets up to $3.92M and team sizes from 5-25 people across varies disciplines. Energized by new challenges and equipped with an inherent ability to formulate and implement winning go-to-market strategies. Skilled at continuously improving business performance and creating value at every touchpoint. Develops productive and loyal employees by providing clear direction, ongoing training, and recognition of extra effort.

Core competencies include technology, management, operations, team building, sales and partner enablement, business development, analytics, marketing automation, product development, product marketing, channel marketing, channel programs, pricing, competitive analysis, business intelligence, strategic and conceptual thinking, data management forecasting, inventory management, strategic partnerships, and customer service.
Career Highlights
• Increased revenue 383%, from $12M to $45M, by improving business operations and implementing new sales and marketing strategies that helped increased product demand, customer satisfaction, and achieve Top 10 market share.
• Identified opportunity and co-developed an industry first product with Apple and then launched it in their stores worldwide; this was a precursor for another market first product that became a top-selling product in its category.
• Grew direct-to-consumer Shopify e-commerce store by 135%; reversing two consecutive years of double-digit declines.
• Increased Amazon business by 45% within the first six months by optimizing product content, SEO, and marketing campaigns; this increased product traffic and sales all while maintaining a 7% average advertising cost of sales (ACoS).
• Spearheaded expansion and development of new consumer brands; designed product packaging, websites, product content, logos, and advertisement strategies that resulted in three MarCom awards for print and online ad campaigns.

Online Marketplaces / Amazon US, Canada, Mexico

Evangelized and expanded premium mechanical and cloud-connected smart keyboards across the globe. Led direct and indirect sales and marketing strategies with distribution, reseller, e-commerce, and retail partners in North America, Asia, and Australia.

Vice President of Sales

Kerry Morris is a Senior Director of Sales and Marketing at Alludo (Previously known as Corel Corporation) in Austin, Texas.

Kerry Morris

Kerry Morris

Kerry Morris

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Summary