Kenn Okula — Designer at Saltrich — tustin, CA
Work experience
Saltrich
Designer | 01/2021 - Current
• Created an e-commerce apparel brand embracing an adventurous, ocean-inspired lifestyle.
• Provide original compelling designs and photography for website, social media, design ideas &
devise strategies to increase online traffic and sales.
St. John Knits
Senior Graphic Designer | 08/2021 - Current
Oversee creative strategy/concept implementation across various media for direct marketing, print, interactive websites/materials, and marketing/promotional collateral. Work collaboratively and constructively on all creative projects, to support the marketing team. Develop cohesive designs that align with branding visuals and overall objectives. Maintain global brand guidelines to achieve consistency in all branding efforts with each channel and country. Collaborate with Marketing Content Manager on creative ideation for launches and marketing campaigns. Assisted in building creative Go to Market decks to present to key stakeholders prior to launches. Created best in class graphics to support go to market strategies for all new launches and core, used across multiple channels including, print and digital. Have solid experience in file preparation in print and web (both CMYK for print, and web set-up coding) needed to deliver final assets into the production environment. Managed junior graphic designers.
Amen Clinics
Freelance Graphic Designer | 01/2020 - 04/2020
Elevated digital and print creatives for marketing/branding needs at BrainMD, Amen Clinic & Amen University.
• Design company’s website site assets for brainmd.com, amenclinics.com & amenuniversity.com.
• Design and developed promotional emails.
• Produce a broad range of online advertising concepts including banner ads & retargeting banner ads.
• Create, design and develop new, or improve existing packaging designs.
• Redesign company’s print marketing assets.
Amen Clinics
Freelance Graphic Designer | 01/2020 - 03/2020
Elevated digital and print creatives for marketing/branding needs at BrainMD, Amen Clinic & Amen University.
• Design company’s website site assets for brainmd.com, amenclinics.com & amenuniversity.com.
• Design and developed promotional emails.
• Produce a broad range of online advertising concepts including banner ads & retargeting banner ads.
• Create, design and develop new, or improve existing packaging designs.
• Redesign company’s print marketing assets.
Exemplis
Senior Designer | 10/2017 - 04/2019
Efficiently lead digital marketing/branding design initiatives for a fast growing seating manufacturer.
Oversee design and execution of all company digital marketing and branding assets. Produce attractive and responsive user interface (UI) and user experience (UX) designs for websites, emails, videos/animations, homepage illustrations, PDPs, news stories/newsletters, and campaign landing pages. Collaborate with cross-functionally with digital IT/customer service experience departments. Lead UX/UI corporate website redesigns and elevate the contact us/chat experience using Sketch. Direct creation of print collateral with advertisements, brochures/flyers, price guides, and industry vertical sell sheets. Design event materials, seasonal illustrations, and generate marketing designs/collateral for human resources, customer service, and product/campaign launches. Manage photographers/photoshoots producing photos for print/web collateral. Implement animations/videos into social media weekly posts and special promotions.
Selected Achievements:
• Collaborated with core departments creating successful new product campaign launches.
• Led concepts/designs for tradeshow showroom graphics for Neocon Conference in Chicago.
• Recognized for ability to learn new platforms and integrating into company assets/collateral.
Alcatel
Senior Designer | 05/2015 - 05/2017
Elevated marketing/branding material designs and oversaw production projects for mobile handset company.
Directed production of marketing/branding materials while adhering to company standards. Created designs for magazine advertisements, posters, sell sheets, shelf talkers, packaging, PowerPoint presentations, digital brochures, and web/social media assets. Collaborated with creative core departments/vendors on multiple projects and use Inmotion project management tool to prioritize work and meet deadlines. Designed U.S./Canada company websites/assets, promotional email campaigns, and redesigned UI/UX ecommerce sites for Amazon store platform using Magento. Conceptualized online advertising concepts for banner/retargeting banner ads.
Selected Achievements:
• Accepted the Magento Imagine Excellence Award in 2017.
• Led team and given the honors for the Ecommerce Award for Team Excellence in 2016.
• Received Excellent Contribution Awards for surpassing ecommerce website expectations in 2015.
• Recognized with the Exceptional Milestone Group Award for leading the ecommerce team in 2015.
Aeropostale
Senior Web Designer | 05/2013 - 10/2015
• Design company’s website and all site assets.
• Design promotional email campaigns for U.S. and Canada, including 8-10 email blasts per week.
• Produce broad range of online advertising concepts including banner ads, retargeting banner ads.
1-800-FLOWERS
Various design roles for Cole Hann, New York & Company and Aeropostal | 01/2015 - 05/2015
Served in various design roles for Cole Hann, New York & Company and Aeropostale.
Oversaw creative strategy/concept implementation across various media for direct marketing, print, interactive websites/materials, and marketing/promotional collateral. Designed company websites/assets and developed ecommerce sites using HTML/CSS. Formatted informational mobile applications for Apple/Android. Produced responsive designs for online advertising, banner ads, landing pages, email campaigns, and microsites. Led photoshoots for seasonal campaigns. Managed vendor/outsourcing relationships for ecommerce development ensuring brand consistency.
Selected Achievements:
• Consistently maintained knowledge of design trends to meet company objectives.
• Received company-wide Outstanding Achievement Award for excellent performance in the ecommerce department from New York & Company.