Kendra Tarbell — Sr. Manager Retail Marketing at adidas
Work experience
adidas
Sr. Manager Retail Marketing | 02/2022 - Current
Canteen Spirits
Director Shopper and Trade Marketing | 02/2021 - 02/2022
Red Bull
Sr. Manager Brand Marketing | 04/2019 - 02/2021
Red Bull North America
Brand Marketing Manager | 05/2018 - 04/2019
Sierra Nevada Brewing Co
Retail Marketing Program Coordinator | 08/2015 - 05/2018
-Responsible for conceiving, developing, and executing national retail programs and initiatives that align with overall brand strategies to increase sales and share the brand story.
-Work closely with national account sales team to build localized support to solidify valuable display space, price features, new distribution and/or increased pull at retail.
-Developed and implemented all-new localized approach to national account programming at retail
-Track the ROI of each program using syndicated data (ACNielsen/IRI/VIP) measures and report back to both the sales and marketing teams
-Designed and implemented first-ever national on premise program focused on driving traffic to accounts and increasing volume of key brands
- Manage digital sales support tool including sell sheets, product mocks, media support and brand information.
-Lead the development of a communication tool designed to improve the relationship between sales and marketing teams.
Oskar Blues Brewing Company
Sales Representative | 05/2013 - 08/2015
-Developed a yearly planning tool, “Plan, Sell, Execute,” implemented company-wide as the standard for planning at the the wholesaler and account levels to better align marketing programs with sales execution.
-Lead brand development and awareness within my territory
-Create innovative consumer-facing programs to sell product into and through my accounts.
-Meet and exceed quarterly sales goals in the number-one territory in the nation.
-Maintain regular communication with hundreds of accounts
MillerCoors
On Premise Sales Representative | 06/2012 - 05/2013
-Discussed and negotiated sales and distribution programs with distributors and retailers to grow revenue
-Acted as a brand ambassador at all times
-Identified and developed new clientele while maintaining strong relationships with current partners
-Plan and monitor yearly and monthly budgets for promotions and materials.
Monster Energy
Promotions Specialist | 05/2009 - 08/2011
Kroenke Sports & Entertainment
Sports Marketing Intern | 01/2009 - 06/2009
Worked with sporting teams including Denver Nuggets, Colorado Avalanche, Colorado Mammoth, and the Colorado Rapids on a daily basis. Maintained database for all production aspects for games and concerts at the Pepsi center. Put together a weekly recap of all marketing efforts for games and concerts.