Golf

Creative Agencies

Fashion

Streetwear

Surf

Swim

Yoga

Health & Fitness

•Executed all brand merchandising for 7 stores, using analysis of market specific product levels and KPIs to optimally
create and organize each store's plan-o-gram to maximize profit
• Created a regional Visual Merchandising Handbook and used this to conduct regional workshops to train and elevate
employees skills in branding, product knowledge, and executing key visual merchandising standards
• Managed promotional calendar to ensure inventory levels and consolidations were on trend with business season and each retail store's sales to guarantee highest gross margin
• Lead the region in clientele initiatives to retain client base and promote stores' loyalty programs with the objective of positive sales increases and customer reviews
• Oversaw scheduling, operations, HR, and sales management in stores under my umbrella
• Traveled to stores to execute monthly audits, performance evaluations, and understand each location's market

Area Manager/ Regional Visual Manager

• Coached, trained, and mentored store team with a "lead by example" mentality; served as the key regional trainer with focus on peer management and operational support
• Increased store sales +20% to the previous year with a +16% lift in traffic conversion by excelling in the customer
experience and developing employees sales techniques for ultimate customer satisfaction
• Identified market trends and analyzed business SWOT for continuous improvement in product and services
• Was selected out of 7 store managers as the single representative to attend Australian Exchange Program in 2018
recognizing me as a leader in team building and customer success. Created and presented US business overview to the Corporate Executive Team, in an effort to bridge international relationships, present new business ideas, and gain
international retail experience and knowledge.
• Managed all P&L and financial reports in the store with emphasis on inventory control and controllable overhead

Store Manager

• Oversaw all business aspects of two boutiques including human resources, buying and merchandising, sales, and marketing
• Directed all business branding and marketing. This included all social media platforms, weekly marketing emails, in-
store promotions, and customer referral programs
• Managed $150,000 open to buy as main contact point for vendors; budgeting all initial orders, consignment and restocks
• Developed training program for POS system to mainstream clientele communication, raise the efficiency of daily
operations, and elevate overall clientele services
• Implemented new customer retention programs including a loyalty program to retain 8,000 client database

Multi-Store Boutique Manager

• Interpreted fashion and market trends to help excel in high-end clientele appointments averaging $1,500 per transaction
• Utilized my strong communication skills to intuitively understand the wants and needs of each specific client
• Attended cross functional team meetings to constantly encourage learning and development
• Assisted in new store opening and helped launched the expansion of A Line Boutique

Luxury Personal Stylist

• Merchandised the 3 in state store locations and served as the liaison between the District Visual Leader and stores in the Colorado market to ensure visual directives were executed consistently, and seamlessly
• Led and inspired customer service culture by recognizing and rewarding team, while building effective relationships
• Drove store results by merchandising to company standards, reacting to the business trends, and analyzing weekly
product reports

Visual Co-Manager

Assistant Manager

Buying/Merchandising Intern

Kendra McDonald is an Area Manager/ Regional Visual Manager at Seafolly. View their experience, skills and work history on Malakye — the professional network…

Kendra McDonald

Kendra McDonald

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