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A leader with experience in outside sales and merchandise planning.  Key to success is analytical ability, influencing others, and the ability to build and maintain effective relationships.  Advanced skills in Microsoft Office, Oracle, SAS, Business Objects, and Microstrategy systems.  Currently live in Seattle, WA and will relocate.

Develop merchandise financial plan and manage from inception through execution. Maximize sales and gross margin return on investment (GMROI) through in season analysis. Identify opportunities and actions needed to achieve plan.  Significant focus on providing one-on-one coaching, mentoring, and fostering a team culture promoting the collective pursuit of shared goals.
Contributions:
• Executed financial plans that produced 55% revenue growth in four years and earned the Buying Team of the Year award from 2016 through 2018.
• Appointed to facilitate financial training for all management new hires. Developed a training manual, quiz, and homework assignments.
• Developed a tool that automated profit analysis, reduced the turnaround time for securing gross margin funding from suppliers by 20% and is now used in three Buying divisions.
• Created a financial tool that enhanced supplier negotiations and boosted gross margin by 90 basis points.
• Identified growth opportunities and delivered a plan to expand core and emerging brands, resulting in 20% sales growth, as well as GMROI improvement in 2018.   Strategy resulted in expanded presence of emerging brands, as well as exits of underperforming brands, thus creating a more relevant brand assortment for the customer.

kendalloverton@gmail.com   • 214.405.2996  • linkedin.com/in/kendall-overton

Financial Planner, Designer Handbags - Multichannel

Developed bottoms up merchandise plans at the supplier, class, & store level. Delivered sales, gross margin, and turnover growth.  Identified opportunities and risks through rigorous analysis and recommended action plan to collaborative teams. Analyzed space/fixture productivity and made space allocation change recommendation to maximize sales.
Contributions:
• Led the district to earn a #16 ranking out of 69 districts for sales production in 2013.
• Conceptualized and implemented an effective key item sales strategy that increased sales by 10% and a space planning strategy that increased sales per square feet by 30% in one quarter.
• Achieved 98% of the gross margin goal, outperforming the company average by 1%.
• Guided the planning and execution of a training event focused on consultative and solution selling techniques, delivering engaging sales presentations, and product expertise.

District Planner, Soft Home

Developed bottoms up sales and assortment plans to grow Dockers brand at JCPenney, Mervyn's, Stage Stores, Peebles, Fred Meyer, and Goody's accounts.  Collaborated with internal Sales, Merchant, Finance, and Design teams to ensure a profitable, compelling assortment for retail accounts. Provided accurate sales, demand, and profitability forecasts in season. Managed sales, receipts, & inventory in season through data analytics.
Contributions:
• Aggressively pursued sales targets and achieved 120% of the internal revenue/shipping goals in five years and 105% of the retail account partners' sales goal.
• Increased Stage Stores retail sales by 30% in 2010 through the identification of white space in their market for existing product mixes.
• Developed a sales forecasting tool that informed production and financial support needs.

Senior Account Planner, Dockers

Kendall Overton is a Financial Planner, Designer Handbags - Multichannel at Nordstrom in Seattle, WA.

Kendall Overton

Kendall Overton

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