Ken Engelman

• Generated new revenue streams through high-profile activations with Michelin Tires (Daytona Bike Week) and Royal Enfield (AMA Vintage Motorcycle Days). • Elevated brand visibility through co-branded partnerships across the powersports industry. • Published 15+ feature stories and reviews, including BMW Motorrad Boxer Days (Munich, 2025) and Royal Enfield Press Launch (Milwaukee, 2025). • Designed 2025–2026 integrated marketing strategy uniting editorial, sales, and sponsorship growth. • Featured thought leader on Powersports Business and Rider Magazine podcasts. • Developed and managed brand ambassador networks at AIMExpo, Sturgis, Daytona, Americade, AMA Vintage Motorcycle Days, and regional shows.

• Developed partnership with Mercedes-Benz North America, strengthening national brand recognition through extensive dealer network. • Achieved 22% advertising revenue growth, 31% membership expansion, and 63% sponsorship growth. • Liaison that unified 81 chapters nationwide, improving engagement and collaboration. • Co-created Mercedes Grand National Rally and executed EQS AMG national launch. • Launched national Alzheimer’s Association campaign, aligning brand purpose with social impact.

Recruited from RoadRUNNER Magazine to turn around their deep in the red declining revenue stream. • Achieved a 69% growth in advertising revenue and a 19% increase in membership by implementing innovative marketing strategies and engagement initiatives. • Expanded member benefits by 1,633%, securing 124 new partnerships, significantly increasing member value and retention. • Developed and launched four national co-branded programs with BMW NA, a first in the club's 40+ year history, driving collaboration and brand integration. • Successfully rebranded the organization from a "BMW magazine subscription" to a thriving "BMW owner community" through targeted community-building initiatives. • Forged high-impact partnerships with Michelin Tires, Progressive Insurance, and others, creating a 24/7 concierge service for members.

• Rebranded magazine into a comprehensive rider resource, doubling advertising revenue in 2 years. • Increased average ad rates by 163% while maintaining client loyalty. • Boosted subscriptions by 32% while upholding editorial standards. • Represented brand globally, securing sponsorships and investors at international trade shows.