Kelsey Hoyer
Head of Design · Vissla
Huntington Beach, CAIn My Own Words
I create innovative and marketable apparel in the mens, womens and juniors surf and skate markets. I manage and develop cohesive ranges in all categories from concept through delivery, including SMU and private label. I'm proficient in Adobe Creative Suites. I also have extensive experience in apparel graphic design, textile print design, catalog design, brand logo design and package design.
Work Experience
Head of Design
Vissla2022 – Present
• Design direction for all seasonal collections. • Sportswear apparel line design and development. • Creation and upkeep of tech packs, custom fabric and trim development. • Fittings on live model and fit analysis. • Silhouette, color, trend and inspiration research. • Graphic design, repeat textile print design and package design.
Womens Designer
RVCA2020 – 2022
• Apparel design and development from concept through production. • Additional design in women's Sport division. • Experience in PLM system. • Creation and upkeep of tech packs, custom fabric and trim development. • Fittings on live fit model and fit analysis. • Travel for seasonal inspiration and photoshoots. • Graphic design, repeat textile print design and package design.
Creative Director Collection Designer
Surfjack Hotel AND Swim Club2022 – 2022
• Created brand direction for first-ever apparel collection. • Apparel design for full men's and women's collections. • Creation and upkeep of tech packs, custom fabric and trim development. • Silhouette, color, trend and inspiration research. • Graphic design, repeat textile print design and package design.
Mens Designer
Katin2017 – 2020
• Apparel design and development from concept through production. • Creation and upkeep of tech packs, custom fabric and trim development. • WIP tracking and head contact for domestic/overseas factories. • Travel for seasonal inspiration and managed photoshoots. • Catalog design, photo editing, graphic design, repeat textile print design and package design.
Mens Designer
The Quiet Life2012 – 2017
• Apparel design and development from concept through production. • Creation of tech packs and head contact for domestic/overseas factories.
Graphic Designer Knit Tops Designer Merchandiser Pattern Maker
Body Rags Clothing2013 – 2017
Executed title as the above for an East Coast private label print house.
Education
Skills
Industries
Activity
Recent posts, comments and shares.