Kelly Wendels
Designer · Cairn
Bend, OR
Work Experience
Head of Brand Creative
Cairn2019 – 2020
• Designed, illustrated, and laid out quarterly boxes for campaigns featuring gear from the likes of Black Diamond, Patagonia, Backcountry, Hydroflask, Cotopaxi, and more. • Animated, designed, and illustrated digital ad campaigns and promotions. • Art Directed lifestyle and studio gear based photoshoots. • Expanded Cain's branding, stationary, and apparel. • Lead design for all collaboration campaigns with Outside, Backpacker Magazine, Croakies, Lance Armstrong, and more. • Filmed, edited, and managed gear based informational videos.
Designer
Hound Creative2017 – 2018
• Met with and worked directly with clients to help solve their small business needs. • Lead design for multiple branding & identity projects - primarily in the brewing, outdoor, or hospitality sector. • Art Directed product launch photoshoots and worked directly with the photographer to be sure the clients needs were met. • Spearheaded numerous packaging designs for new / seasonal beer labels, coffee products, and beer boxes. • Designed custom truck, van, and tuktuk wraps. • Created stationary families and layout / design client catalogues.
Production Artist / Designer
Allison+Partners2016 – 2017
As a Production Artist I collaborate closely with the creative and design teams to take concepts from initial stages all the way through production. This includes editing and resizing files as needed across print and digital formats, applying personal design talents to ensure all concepts maintain their visual and messaging integrity and effectiveness, ensuring all assets adhere to client brand standards and vendor specifications, troubleshooting technical problems as they arise, working with account teams on client and new business presentations - including deck design and brochure design for pitches, working efficiently through high volumes, meeting tight deadlines, and overall upholding Allison+Partners’ core values.
Graphic Designer
KAVU2015 – 2016
I took KAVU's philosophy and turned it into a visual representation that not only worked to draw customers to the store front and website, but will also inspire them to embrace the "make the most of everyday" lifestyle that is KAVU. For two years I acted as the primary designer of all advertising, emails, in-store banners / signage, social media, website banners, various merchandising / marketing projects, as well as acting as a daily representation of the KAVU lifestyle.
Marketing Assistant
NMU Dining Services2013 – 2014
During my time at NMU Dining I got to work with a wide range of NMU affiliates including Starbucks, the NMU Golf Course, Temaki & Tea Sushi, Melted, and The Den. My roll at each location varied from project to project, but an overview for each would be: update / manage Facebook, design promo posters / menus / brochures, with opportunity to photograph various events / menu additions.
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