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Sales Representative

Marketing & Sales

-Contributed to the company’s growth by driving a 76.7% increase in revenue for NCAA accounts during Q1 2023, surpassing Q1 2022, through successful national travel, account management, and visits to 20+ key D1/D2 college and universities over a 6-month period.
-Built and managed a brand ambassador program consisting of 30+ outdoor enthusiasts, enhancing brand awareness and engagement.
-Monitored market conditions, product innovations, and competitive landscape to create accurate forecasts and adjust sales tactics, optimizing sales performance.
-Expanded the company’s customer base and brought in additional revenue through expertise in the custom and private label business, increasing profitability. 


U.S. Sales Manager- Retail

-Collaborated with distributors and retail accounts to develop joint business plans that align with company objectives and sales targets, while ensuring accurate budgeting and sales forecasting.
-Consistently visited 40-48 accounts a week, securing 6-8 PODs (points of distribution) daily, actively engaging with On and Off-Premise accounts to foster strong partnerships and drive sales growth.
-Successfully introduced Rainier beer to the Colorado market, achieving the most impactful sales performance with the largest distributor in my territory and exceeding growth targets with an 8.4% increase compared to the 2022 budget.
-Implemented incentive plans for distributor sales teams, driving PODs in Off-Premise accounts, and achieving sales goals of 50-100 CEs (cases) of beer on the sales floor during key selling seasons that resulted in a 30% lift in sales for retailers, while also creating incremental revenue and increased brand awareness.
-Successfully managed strategic B2B partnerships with distributors and retail accounts, resulting in increased sales and revenue and improved brand recognition.
-Established and maintained strong relationships with key decision-makers at distributor and retail accounts, effectively managing a broad network of stakeholders.
-Developed impactful trade marketing programs supporting product launches and seasonal campaigns, resulting in increased brand awareness and customer engagement.


District Sales Manager

-Developed and executed impactful sales and marketing events, sponsorships, and initiatives to enhance brand advocacy in the competitive craft, import, and domestic beer segments.
-Implemented a sales plan that successfully achieved sell-in and new distribution of a non-authorized item, Pabst Hard Coffee, in over 10 Walmart store in Colorado. This accomplishment played a crucial role in elevating Pabst Hard Coffee to an authorized item in national accounts across the country.
-Expanded brand ethos and marketing scope by forging strategic partnerships with businesses outside of the beverage industry, such as publications, hospitality, and outdoor companies. 
-Collaborated with cross-functional teams to develop eye-catching displays and features in on, off, and non-premise channels, boosting sales and customer engagement.
-Cultivated an impressive network of distribution partners, leveraging expert knowledge of the market and industry trends to increase sales revenue and brand awareness.


Field Sales Representative

• Managed partnerships with high-profile organizations in the snow sports industry to increase brand awareness and reach new audiences.
• Oversaw the development of private label and custom apparel collections for several organizations, ensuring that they met branding guidelines and delivered on quality.
• Developed and executed effective marketing strategies, including drafting and editing copy for various marketing materials, to drive engagement and sales.
• Monitored sales performance and managed a team of tech reps to ensure successful sales conversions and revenue growth.
• Analyzed consumer feedback and sales data to generate detailed reports, providing valuable insights for future sales and marketing strategies.

Snow Sports Consultant

• Managed sales & marketing for outdoor brands with Global Sales Guys, using Salesforce to forecast sales & trends and optimize efficiency.
• Built strong relationships with prospects and customers through consultative, solution-based approach, exceeding revenue targets.
• Executed Social Media Marketing plan to drive customer acquisition & engagement, curating and managing all social media content.
• Coordinated On/Off-premise demos and events for specialty retailers, boosting brand awareness & sales.
• Demonstrated expertise in key account management, sales management, business development & territory management.
• Contributed to a growth of over $7.5 million in sales for 2018 for all territories. Exceeding 2017 sales by 42%.
• Prepared and managed a sell-in budget of over $16K.


Inside Sales & Marketing Rep

• Successfully served as an outside sales representative for over 20 specialty retailers, resulting in consistent sales growth and customer retention.
• Regularly exceeded targeted sales goals at consumer shows by 15-20% and targeted sales goals for territory by 10-15%, demonstrating a deep understanding of the market and customer needs.
• Proactively prospected new business in local and regional territories, resulting in increased brand awareness and new customer acquisition.
• Assisted the President and Production Manager with vendor preparation at trade shows by setting up appointments with retail buyers in multiple territories, monitoring consumer buying trends in the ski market, developing brand marketing strategies, and presenting a compelling trade show booth.
• Demonstrated in-depth product knowledge and provided exceptional customer service by answering questions about products and services at customer locations.
• Initiated brand awareness through social media channels and on-site demos at retail shops and mountains, resulting in increased customer engagement and sales.


Independent Sales Representative

•	Part-time employment, while also working part-time for Breakaway Sports Sales Agency and WSI Sports.


Bartender

• Drove strategic initiatives and built strong partnerships with Powdr and Boyne resorts as part of Spy's marketing team.
• Managed athlete sponsorships and activations for Spy in the New England territory, increasing brand awareness.
• Hosted local events with resort event and site managers, driving sales and boosting brand awareness.
• Created and executed a Gift With Purchase sales contest to drive product sales during a slow winter season.
• Maintained effective control of marketing results within designated budgets and prepared bi-weekly activity reports.
• Actively participated in weekly marketing meetings, regional and national sales meetings, resort marketing meetings, and trade shows to drive strategic initiatives and stay informed of industry trends.

New England Marketing Coordinator

•	Drove sales growth and maintained strong relationships with retailers to support four brands in New England territory.
•	Consistently exceeded quarterly sales targets by 10-20% through proactive identification of new business opportunities.
•	Provided valuable consumer feedback and retail trend insights to inform marketing and design teams.
•	Collaborated with retailers on marketing and promotional initiatives to increase brand awareness and drive sales.
•	Demonstrated exceptional communication and organizational skills to manage multiple brands and territories simultaneously, and successfully transitioned to an in-house marketing role at Spy Optic.

• Served as one of the first North American sales reps for Kari Traa, traveling extensively throughout the territory.
• Provided valuable consumer feedback to marketing and design teams, resulting in product improvements and increased brand loyalty.
• Introduced Kari Traa to retail sales teams through scheduled demonstrations and shared brand story and product knowledge, leading to increased sales.
• Utilized sales forecasting and analysis to develop effective sales strategies, resulting in increased revenue.
• Collaborated cross-functionally to ensure seamless execution of marketing initiatives and demonstrated expertise in account, sales, and territory management.

• Collaborated with the CFO to develop and execute the company's marketing plan, including budget, strategic planning, media placement, project management, and creative development.
• Coordinated with industry partners to create effective advertising and collateral to increase brand awareness and support the business.
• Executed retail promotions and partnership programs by facilitating marketing-driven special events that met branding goals and delivered incremental revenue.
• Developed a voice and personality for the company through content development and social media curation.
• Created visually appealing product displays on sales floors and windows using POP and merchandising programs.
• Managed and facilitated partnerships with industry events, such as the BEWI Ski & Snowboard Expo Athlete Appearances, and film tours, to increase brand exposure and revenue.

Retail Marketing Manager

•	Organized and executed action sport events, such as ski movie premieres, pro-athlete appearances, and industry after parties, resulting in increased brand awareness and sales growth.
•	Developed partnerships with local athletes and collected customer data for targeted marketing campaigns, resulting in an increase in customer engagement and loyalty.
•	Managed social media channels on a daily basis to promote special events, private party offerings, weekly food and drink specials, and sporting events and concerts at TD Garden, resulting in increased online engagement and foot traffic.
•	Coordinated with liquor/beer distributors, radio stations, local print, and television media to promote the venue and its ongoing promotions and special events, resulting in increased media coverage and brand recognition.

Marketing Manager

• Full-time employment while also working a part-time job for the Boston Bruins.


Server/Bartender

•	Provided support to two off-site Marketing Managers by assisting with communication, developmental English and composition texts.
•	Developed promotional documents for sales representatives using Photoshop, Microsoft Word, and PowerPoint.
•	Prepared travel itineraries for the sales team to facilitate efficient sales meetings.
•	Facilitated book previews by preparing class testing materials and contacting college professors.


Marketing Assistant

Kelly Thomson is a Sales Representative at WSI Sports in Steamboat Springs, Colorado.

Kelly Thomson — Sales Representative at WSI Sports

Kelly Thomson

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