Kelly McWhirter
Graphic Design & Marketing · Engel & Völkers Yachting
Orange, CA
In My Own Words
I am a highly versatile and creative soul, rooted in Orange, CA, with an unyielding passion for all things marketing & design. Over the course of my 10+ years in the design space, I have honed my skills and earned a Bachelor of Science in Graphic & Web Design, specializing in various facets of the creative realm.
Areas of Expertise:
Brand Design & Development
Graphic & Web Design
Universal Marketing
Packaging Design
Production Art and Print Material
Diligence and passion define my approach to effective problem solving, where I uphold myself to the highest standards of creativity. I believe in the transformative power of design and its ability to elevate brands, capture attention, and evoke emotions.
Life Beyond Design:
Beyond the world of pixels and colors, I find joy in staying active and embracing the outdoors. Weekends are my canvas for exploration, whether I'm navigating local street fairs, immersing myself in live shows, or simply enjoying quality time with friends and family.
In every project, I bring a unique blend of creativity, dedication, and a love for design, striving to create meaningful and visually impactful experiences.
Work Experience
SR. BRAND DESIGNER
Dr. Brite, LLC2019 – 2021
Core Responsibilities: Rebranding and Packaging Design Graphic and Web Design / Print and Digital Email / SMS Marketing Planning and Design Ecommerce Site Management Graphic Design: Applied a higher standard of typography to all digital assets and designs Digitally designs 3-4 promotional email blasts per week Executes label concept, design and creation for product packaging Quality control all production art assets for print Packaging & Branding: 2020 Independent Beauty Innovation Award winner for product quality & design Executed a complete rebrand of business model, logo, packaging & web Print production, design and manage over 80+ active product labels Email Marketing: Generated $3.72 M in email marketing revenue for 2020 Increased average email open rate from 6% to 21% over a 4 month period Decrease unsubscribe rate from 0.38% to 0.23% over a 6 month period Grew email list from 20k to 120k, with active & segmented pop ups SMS Marketing: Generated $742,339 in email marketing revenue for 2020 Maintained a 10% CTR for campaigns & automations Maintained a 21% CTR for browse & abandoned cart flows Increased subscribers by 9k through keyword pop ups Web Management: Expanded E-commerce SKU’s from 20+ to 150+ (influenced R&D) Maintained a 4.8% store average conversion rate Increased store AOV from average $45 to $78 through upsells Increased returning customer rate by 18%, return purchase 30 days
JR. GRAPHIC DESIGN & MARKETING
GOLDSHEEP2019 – 2021
Scheduled and executed monthly marketing goals with given budgets and themes. Retouched, designed and organized all seasonal catologues and brand line-sheets. Create and maintain all aspects of ecommerce website & marketing material.
GRAPHICS & PRODUCTION ART
HOAG Medical Group2017 – 2019
Lead design on flyers, brochures, catelogues, newsletters, guest invites and more. Retouched, designed and organized all doctor profiles and headshots. Designed graphics, banners, infographs and other creative assets for the website.
CREATIVE PROJECT COORDINATOR
Jump Digital Media2016 – 2017
Lead creative direction & development onvarious projects, assist on high level designs. Management of creative team, projects, & lead all client communication and feedback. Lead quaility controller for all design, web and grpshic projects.
SOCIAL MEDIA MARKETING
Visage Pro, USA2015 – 2016
Developed & designed successful monthly ad campaigns over multiple platforms. Retouched, designed and organized all product photography in-house. Digital concept creation & key graphic design support for high level projects.
