Kelly Brock
General Manager · Oceanside Scuba & Swim Center
Oceanside, CA
In My Own Words
Aggressive and enthusiastic Sales Manager and Business Development professional with 12+ years of experience within highly competitive markets; excellent sales and management experience with superb verbal and written communication skills; exceptional manager and critical thinker who can learn quickly, develop expertise, and produce immediate contributions to any business.
Extensive knowledge and experience in many areas including business to business sales, management and business operation coupled with exceptional product presentation. Empowered and highly motivated individual with an entrepreneurial spirit, extremely organized, excellent communication, relationship-building skills and a team player with a desire to succeed.
Work Experience
General Manager
Oceanside Scuba & Swim Center2014 – 2017
• Responsible for all business operations including marketing, merchandising, purchasing, staffing, travel planning and budgeting. • Marketing: Designed and implemented marketing campaigns to both swim and dive customer bases utilizing digital and print platforms. • Merchandising: Continually managed the presentation of products while utilizing POP resources from vendors in order to maximize customer attention. • Travel: Scheduled, coordinated, and booked all local and international travel. This included managing all logistics, contracts, pricing, and corresponding marketing. • Business Development: Developed, marketed and implemented a swim program resulting in profitability within the first season. • Once given full control of all finances, successfully transitioned the company to profitability by effectively cutting expenses and increasing sales. • Staff Development: Hired and supervised a sales and instructor staff of 35. In charge of employee development, training, schedules, payroll, staff meetings and sales goals. • Responsible for all buying decisions based on current and future customer demand, margins, and revenue goals.
Regional Sales Manager
Aqua Lung America2010 – 2013
• Full responsibility for representation of Aqua Lung products, merchandising and marketing initiatives in the Southwest Region (Texas, Louisiana and Arkansas) • Created and implemented individual merchandising plans for each retailer • Provided extensive product knowledge and training seminars for retailers, staff and consumers. • Attended and worked industry trade and consumer shows. • Intimately understood each retailer’s unique business and offered ongoing customer service and support. • Organized and carried out product demo events and presentations. • Continually sought out opportunities to place Aqua Lung product and gain market share against the competition. **I had to resign from my position with Aqua Lung after getting married and needing to relocate outside of my sales territory for my husband's work.
Store Manager
Tom's Dive & Swim2008 – 2010
• Managed $1.2 million retail scuba diving and swim store. • Hired and supervised a staff of 10 sales associates and 20 contract labor instructors. • Designed and implemented inspiring direct marketing campaigns utilizing postcards, emails, and websites. • Directly oversaw the day-to-day operation of the store, including inventory, staffing, pricing, displays, stocking, product promotions, and budgeting. • Responsible for daily deposits, bill payments, company credit cards, and payroll. ** Full time sales associate before being promoted to Store Manger from April 2006 to January 2008.
Education
Bachelor of Business Administration
Texas State University2003 – 2007
Bachelor of Business Administration
