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Senior Manager -Product Marketing and Licensing

Marketing & Sales

Highly motivated brand professional with 20 years experience in marketing, licensing, brand management, and product development. Extensive knowledge of product placement at both Mass and Specialty retailers. Ability to prioritize effectively and achieve objectives leading my team to success. 

Consultant

Marketing
•	Oversee key projects, processes and product performance 
•	Manage, track and create the marketing department budget
•	Act as the collaboration hub between all internal departments 
•	Determine and resolve issues and conflicts along the critical path of development 
•	Set and track project milestones and deliverables 
•	Identify new opportunities and markets within each brand to propel the business forward
•	Evaluate and provide strategic insight through comp shops, market research, and focus groups 
•	Set the brand strategy and direction including line extensions and rebranding to ensure product placement
•	Accountable for all brands which include Pro-Tec, Sector 9, Nutcase, Kryptonics, Pulse Performance 
        Products, Play Wheels, and more
•	Coach, mentor, motivate and supervise 10 people and influence them to take positive action and accountability
•	Stay on top of industry trends to ensure product relevance
•	Oversee graphic designers that design all product, packaging and marketing material
•	Asset development including styling (Photography/Videos/Web Content) 
•	Work with sales on catalogs, presentations and samples for meetings
•	Collaborate with sales on PDQ, POP, and Blitz programs for both Mass -Walmart,Target as well as 
        specialty accounts Academy, Dicks Sporting Goods, REI
•	Responsible for the hiring process within my department

Licensing
•	Negotiate all contracts for all divisions- Disney, Nickelodeon, Marvel, Sanrio, Lucas, Dreamworks, Universal, Mattel, 
        Volcom, Bob Marley, Vision Street Wear, X Games, Tony Hawk, Honda, Yamaha, etc.
•	Liaison between Bravo and all Licensors on a day to day basis managing partner relationships
•	Identify new partners and opportunities
•	Develop assets, presentations, brand books, for both internal and external use
•	Work with management teams to determine product lines, strategy, calendars
•	Oversee the online system where all licensed products are approved
•	Manage all athlete contracts 
•	Attend licensing tradeshows to seek new licensors and maintain relationships with existing ones

Public Relations
•	Manage an outside PR company that works on all brands to create pitches for press and secure placement
•	Determine and oversee the sending of samples to publications
•	Coordinate press releases and when they should be distributed 
•	Give direction for social media on all brands to ensure brand identity

Tradeshows
•	Manage tradeshow logistics by securing booth spaces for all brands across the company
•	Work with booth builder to determine booth layouts, product displays, and product offerings
•	Travel to tradeshows and meet with media, licensors, etc.



VP Marketing and Licensing

•	Work closely with product development to create new products that will 
        appeal to our target audience
•	Build relationships with licensors to ensure healthy growth for all partners


Senior Director Marketing and Licensing

•  Maintain marketing project list and timeline for completion enabling that 
   product/packaging/signage/catalogs proceed to production/marketplace in a 
   timely fashion


Director of Marketing

•  Manage and assign projects to four full time graphics artists in addition to an 
   external marketing staff and web designer


Marketing Manager

•  Responsible for the coordination and completion of graphics, packaging, 
   signage for entire company consisting of over fifty distinct brands


Marketing Coordinator

•	Build & execute brand identity from conception to retail for six brands of swimwear
•	Maintain close knit relationships with media, including radio, television, film, magazines, & stylists to ensure placement of brands in the public eye on a repetitive basis
•	Buy & oversee advertising for magazines, television spots, celebrity events, & cinema, resulting in distinctive national brand imaging.  
•	Prepare the marketing budget for all brands, which includes both advertising (co-op, photo shoots, print) & tradeshow
•	Create & implement POP programs for brands producing a distinct image & face for each, with objectives of driving sales as well as creating a consistent brand image			
•	Art director for annual photo shoots making decisions regarding styling, location, model, & photographer to create brand identity
•	Correspond with licensors on all aspects 
•	Coordinate & maintain tradeshow activity from contracts & booth construction to development & installation
•	Visual merchandising 

Director Marketing, Advertising, and Public Relations

Kellie (Swaim) Nixon is a Senior Manager -Product Marketing and Licensing at International E-Z UP in Orange, CA.

Kellie (Swaim) Nixon

Kellie (Swaim) Nixon

Skills

Interests

Industries

Education history

California State University Fullerton