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Associate Product Line Manager

Top Management

Hard-working, organized, and motivated young professional with 5 years of hands-on fashion industry
experience in merchandising, sales, and product development; worked with product categories ranging from
bags to hydration portables. Passion for the development process from design inception to in-store execution.
Creative and discerning eye for product and an ability to analyze and understand customer segmentation and
branding opportunities.


Responsible for management and performance for several product lines;  bags, waist packs, hydration portables, device carriers, gloves, sleeves, and cold weather accessories.
Supports implementation of running gloves which resulted in #1 in market share over the past two years.
Increased market share by 2% specifically for device carriers and 16% for running sleeves.
Conduct ongoing market analysis to identify lifestyle and product technology trends.
Assist with the line planning process, including models/color plan, pricing strategies and gross margin targets.
Work cross functionally as part of a team with Design, Graphics, Development Purchasing, Sales, and Merchandising to achieve on time delivery of products.
Managed all collateral material pertaining to assigned product portfolio, i.e. Catalog, Tech Sheets, and Marketing.
Created Visual Merchandising and Sales functions, i.e. Sales Presentations and Go-To-Market Meetings.
Maintain all product information via seasonal line lists, line plans, and product line management systems. 
Update and manage interface of internal JR286 and Nike systems .


Engage in special events such as designer trunk shows, exclusive parties for high end clientele, and holiday events introducing new designers and unique never before seen pieces.
Worked collaboratively with team members to drive customer service initiatives, achieving sales goals and increasing feedback scores.
Quickly and efficiently resolved customer issues and requests to achieve improved satisfaction scores. 
Followed latest market trends to contribute suggestions seasonal buys.
Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases.
Liaised with customers, recommending specific products and specials in alignment with individual needs, requirements and specifications.



Sales Associate


Collaborated with fabric vendors to develop materials for new product
Performed as a liaison between Skechers and Disney for select private label Star Wars product
Communicated with overseas suppliers to ensure on-time arrival for product samples
Managed samples for Fashion Footwear Association of New York and Platform trade show
Oversaw shipments of samples to domestic sales representatives for sales meetings
Maintained product showroom for weekly sales and product review meeting


Sample Coordinator

Kellie Moffatt is an Associate Product Line Manager at JR286 - Licensee of NIKE in Long Beach, CA.

Kellie Moffatt

Kellie Moffatt

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