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Product Developer

Engineering & Production

Performance driven Product Developer and Production Manager with 10+ years' experience in management of over $12M+ in global
product production.  
Successful in decreasing material costs, re-negotiating payment terms, creating formalized sourcing strategies, optimizing SKU performance, and instilling a collaborative environment between Sales, Design and Production.
Inspiring relationship builder with overseas suppliers, through continuous communication and collaboration; institutionalized by quarterly factory visits to China, Mexico and Vietnam.

Hand's on and "can do" attitude to fix operational issues; without being asked.  Proactive orientation toward making things better, streamlining process and creating the best possible outcome.

Fluent in English, Spanish and Portuguese


●   Responsible for developing relationship with potential buyers.
●   Helped to create and develop product/price for different customers channels such as Wholesale, Private
Label and Off-price customers.
●   Created internal and external reports on partners and channels performance.
●   Contributed insightful analysis to improve profitability for partners and the company.
●   Identified and mapped business strength and customer's needs.
●   Managed and retained relationships with existing customers.
●   Searched for business opportunities and viable income streams.
●   Worked with marketing to develop and implement strategies to drive business and pipeline growth.
●   Travel to customer locations and trade shows as needed.

NATIONAL BUSINESS DEVELOPMENT DIRECTOR

PRODUCTION
●   Calculated and managed final IMU's at the order placement for variance IMU analysis.
●   Strategize brand business opportunities including freight models for distribution center receipt, flow, and margin opportunity.
●   Prepared monthly factory performance reviews to ensure manufacturing process and product designs
provided optimization, capacity utilization, & waste reduction to help allocate the final product.
●   Managed production hand off package to factory (BOM).
●   Analyzed industry trends to proactively identify supply base issues to reduce cost, minimize risk, protect
continuity of supply, and exploit opportunities that benefited the brand.
●   Issued POs to factories according to current inventory, pre orders and company budget.
●   Updated shipment tracking reports by reviewing and approved shipment extensions.
●   Ensured consistency of production relevant information among cross functional teams.


PRODUCT DEVELOPMENT
●   Leadership of the product development activities for the business brand and private label.
●   Designed headwear and merchandise displays for Costco, Sam's Club, Free People, Vissla, Callaway Golf, 7
eleven, Lowes, CVS, and Leading USA and Asia retailers.
●   Responsible for all product development stages such as Proto, SMS, Photoshoot samples, PPS, and Shipment
Sample.


●   Led and managed communication with all domestic and overseas factories in regards, R&D, PLM, price,
payments terms, product MOQ, lead-time, tech packs information and updates.
●   Developed and designed products by identify potential products; conducting marketing research; generating
product requirements; determining specifications, product deadlines; and time-integrated plan for product
introduction and marketing strategies.
●   Continuously ensure internal and external sites have correct information regarding transactional products.
●   Traveled quarterly to Asia, and Mexico.

PRODUCTION AND PRODUCT DEVELOPMENT MANAGER

●   Researched and networked extensively to find potential factories in apparel domestically and globally.
●   Led and managed the execution of all the apparel line including fabrication development for treatments, techniques,
and process.
●   Tracked Proto samples, SMS, PPS and Shipment sales via daily communication to ensure samples arrive correctly and on time for reviews and deadlines set in the development calendar.
●   Monitor sampling milestones to ensure developments, including quality, packaging, and pricing are approved prior to ordering and any outstanding approvals are escalated to leadership.
●   Lead status meetings with Design, Supply Chain, Planning teams, and Co-Founders.
●   Actively planned product lifecycle management end-of-cycle plans for discontinued products.
●   Responsible to update tech packs, and specs for factories when needed.
●   Issued POs to factories according to current inventory, pre orders and company budget.
●   Direct communication with Freight Forwarder and factories in regard to the invoices, BOL, shipping dates and extension.


BACHELOR'S DEGREE JUNE 2005
INTERNATIONAL BUSINESS ADMINISTRATION, SDSU

kelli Silva is a Product Developer at PINEAPPLE AND STAR HEADWEAR in San Diego, California.

kelli Silva

kelli Silva

kelli Silva

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