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Sr. Creative Marketing Operations Manager / PM

Logistics, Shipping & Operations

Marketing professional with agency and in-house experience.Strengths across Global GTM Strategy, Creative Production,Marketing Operations, Creative Marketing and Project Management.Exceptionally organized and able to manage multiple projects successfully while delivering results. Skilled at building and maintaining strong relationships with internal and external partners. Able to effectively manage communications across all teams to ensure productive workflow.

Collaborated across marketing teams to spearhead the development 50+ yearly US GTM plans, toolkits, and assets, and oversee budget management. 
Created a marketing initiative planning process and increased productivity by 20%.
Organized and communicated updates and changes to applicable stakeholders on all departmental 
projects.
Acted as primary liaison and communication "bridge" day to day between Creative Services, Brand, 
Merchandise, Legal, Global & Product teams,solving conflicts, building relationships, and creating a 
culture of transparency between departments.
Oversaw project management and planning tools: 
 1. Implemented Airtable software to create a global marketing calendar roadmap and cross 
 functional visibility.
 2. Optimized DAM(Bynder) to improve organization and usability for sales and account teams both 
 domestic and globally.
Lead all areas of creative operations, workflow, resourcing, and process across creative and localization activities.
Directly managed 15+ print projects yearly including; vendors, contracts, RFQ's and timelines.
Managed 10+ packaging and hangtag projects with the materials team.
Created and maintained all key project and department documentation and presentations.
Resourced and managed 3rd party vendors in execution of creative projects.
Ensured effective collaboration and information sharing with cross functional partners.

Sr. Creative Marketing Operations Manager 

Lead and directed a team of project managers, in-house and external designers, video production, and 
photographers and sample coordinators in driving deliverables and allocating appropriate resourcing.
Implemented effective WFH strategy during COVID shutdown to continue delivering on campaign priorities.
Managed the department PM/marketing tools, optimizing the platforms to increase usability with employees and providing training to all marketing new hires.
 1. Jira
 2. Confluence
 3. Elastic
Implemented & maintained the Data Asset Management system (Bynder)
 1. Managed the data input, proper taxonomy, and imagery upload for every creative project. 
 2. Supported cross-functional teams in utilizing + integrating the system.
Responsible for project intake and studio planning to aid in execution of 50+ yearly marketing campaigns.
Directly managed & coordinated larger company/marketing initiatives.
Facilitated all weekly stand-up meetings + creative reviews.
Preflighted new projects to ensure required assets and information are provided before moving to team 
assignment.
Implemented centralized information, timelines, and workflows into the project management system.
Coordinated departmental, cross-functional or global teams, focused on delivering new or refreshed 
creative assets.
Developed and maintained project plans, schedules, and budgets, while identifying and mitigating 
potential risks and issues.
Cultivated team collaboration among graphic designers, front- and back-end developers, 
photographers, videographers and copywriters.
Managed 15+ yearly print projects company wide, including vendors, RFQ's, budgeting and timelines. 
Maintained up-to-date knowledge of project management methodologies, best practices, and processes.

Sr. Manager, Creative Services

Created and owned complex cross discipline timelines for franchise expansions, in game events and game launches. 
Provided program/project management support for 2019 franchises, all in game events + publishing activations. 
Monitored project performance to identify areas of improvement and make adjustments. 
Planned, designed, and scheduled phases for large projects.
Managed go to market timelines for:
Overwatch League Inaugural Season - Over 34k viewers
Hearthstone 14.0 - expansion release - Over 4M players 
Overwatch 2 2018 - publishing release & BlizzCon announcement - 40K attendees & 10M viewers 
Created 2nd party publishing process for Activision titles implementation onto Battle.net. 
Created and implemented live event incident tracking for BlizzCon 2017 35k+ attendees.
Supported events team, on 3 esport events with attendance ranging from 500- 5K. 
Supervised and worked closely with brand, creative service, legal and development teams throughout the production process. 
Contribute to the PMO development and execution.

Project Manager

Managed the creative & production process for websites, online media, print and radio campaigns.
ROI reporting based on campaign's KPI's. 
Mentor to junior staff.
Developed and maintain accurate timelines for all key work for internal and external use.
Ensured all work/output goes through the proper process for approval and sign-off.

Senior Account Executive

Provided Strategic and Marketing Leadership to all new and existing accounts.
Worked with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement products to help achieve client goals.

Day-to-day client and vendor contact for planning, reporting and budget reconciliation.
Responsible for the creative and implementation process from conception through live launch.
Responsible for client website maintenance.

Effectively managed Account Team of 5 Account Managers.
Provided training to all new and existing account managers.

Senior Account Manager

Provided Strategic and Marketing Leadership to all new and existing accounts.
Worked with clients to uncover business needs and objectives, craft appropriate strategies, and identify/implement products to help achieve client goals.

Day-to-day client and vendor contact for planning, reporting and budget reconciliation.
Responsible for the creative and implementation process from conception through live launch.
Responsible for client website maintenance.

Effectively managed Account Department.

Account Director

Responsible for maintaining project timelines and deadlines, implementation processes and overall day to day quality control for Debit Card practices.

Prepare, manage, and design timelines to ensure that overall implementation project deadlines are met.
Troubleshoot and resolve problems related to material development, production, turn-around times and schedules.
Provide instruction/ support to the Debit Card Team in their day-to-day responsibilities to our clients.
Program Account Manager until turned over to full account manager.

Implementation Manager

Identified market potential by qualifying accounts 
Initiates sales with sales team by prospecting, scheduling appointments, making initial presentation, understanding business needs, developing proposals, closing sales. 
Closes sales by building rapport with potential clients, expounding on the benefits of Halo's solutions and service capabilities; overcoming objections, etc. 
Expands sales in existing accounts by introducing additional solutions and services; developing new applications 
Contributes information to market strategy by monitoring competitive products and reactions from clients. 
Recommended new solutions and services by evaluating current solutions, identifying needs to be filled. 
Responsible for keeping commitments in a timely manner and resolving issues promptly. 
Accountable for customer satisfaction and providing high quality service in representing Halo Media
Demonstrated ability to execute results against strategy and meet critical deadlines.

Major Clients included: Island Def Jam, Alize, Sony Picture Classics, Verve Music, UMRG

Account Executive

Created and executed project work plans and revises as appropriate to meet changing needs and requirements.	
	*	Effectively applied our methodology and enforced project standards.
	*	Prepared for engagement reviews and quality assurance procedures.
	*	Minimized our exposure and risk on project.
	*	Ensured project documents are complete, current, and stored appropriately.
	*	Maintained all record-keeping procedures without error
	*	Identified resources needed and assigned individual responsibilities.
	*	Managed day-to-day operational aspects of a project and scope.

	*	Reviewed deliverables prepared by team before passing to client.

Maintain calendars, scheduled meetings/conference calls
	*	Provide administrative and office support activities for CFO
	*	Kept all necessary records confidential
	*	Proofread all important documents
	*	Maintain filing system
	*	Maintained TimeFox - time tracking tool for employees
	*	Create spreadsheets for CEO
	*	Maintained all record-keeping procedures without error

Executive Assistant to CEO

Maintained calendars, scheduled meetings/conference calls.
Provide administrative and office support activities for two supervisors.
Maintained company PR Book.
Correspond with media for press coverage.
Organized annual fund raising dinner.
Assist in the creation, printing, and distribution of promotional materials for  projects.
Handle incoming/outgoing mail for PR.
Update company website.

Executive Assistant to CEO & Director, Development/Public Relations

Maintained calendars, scheduled meetings/conference calls, coordinated travel and dinner arrangements
	*	Received, screened and routed incoming telephone calls
	*	Worked with out-sourced publicist to promote all our projects, organize promo mailings
	*	Create Press Releases
	*	Over see photo shoots
	*	Kept all necessary records confidential
	*	Responsible for all bills, in/outgoing mail
	*	Set up in person/phone interviews for artists
	*	Performed general clerical duties to include but not limited to:
	1.	Photocopying, faxing, mailing, and filing
	2.	Assist with the development of presentations 
	3.	Act as liaison with other departments, executives, and employees to provide assistance with miscellaneous requests  
	4.	Act as a resource to other staff and assist as requested
	5.	Research new initiatives and opportunities per supervisor  
	6.	Maintain and updates artist appearance/ tour schedule database weekly
	7.	Provide occasional coverage
	*	Provided all necessary items artists requested
	*	Handled local/national show guest lists
	*	Weekly bank deposits, responsible for keeping track of all expenses
	*	Attend artist shows & attended to any detail that required my attention
	*	Did personal errands and task request of me by the president

Personal Assistant/In House Publicist/Office Manager

Be on time for shift. Gather all necessary costume pieces. Arrive on set in a timely manner and stay the entire set scheduled time
	*	Attend necessary rehearsals, special events, meetings.
	*	Be prepared to be flexible with shift times, performance spots, days off etc
	*	Create a magical experience for each guest I come in contact with
	*	Represent the Disney Company on and off property to the best of my ability
	*	Occasionally work in Guest Relations when needed

Face Character/Entertainment

Answer phones, screen calls, take detailed messages when loan officers were unavailable
	*	Prepare bills, Ups, FedEx and other outgoing daily mail
	*	Enter loan applications into computer, run credit reports, gather missing bank information from clients
	*	Created yearly expense reports for a staff of 3
	*	Filed completed loans, kept accurate record of loans in process/canceled loans
	*	Made weekly bank deposits
	*	Assistant to Sr. Loan Processor and to President
	*	Kept office supplies stocked

Jr. Loan Processor/Receptionist

Kelli O'Leary is a Sr. Creative Marketing Operations Manager / PM at TravisMathew in Garden Grove, CA.

Kelli O'Leary

Kelli O'Leary

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Education history

Pacifica High School

Orange Coast College