Kelley Hemminger

Category Manager · Overstock.com

Park City, UT

In My Own Words

Work Experience

Category Manager

Overstock.com

2018 – Present

- Analyze data or insights to determine industry and consumer trends - Devise long-term development strategies for product categories - Foster trust relationships with vendors to achieve better pricing and quality of services - Determine the positioning of a product category to maximize visibility - Liaise with marketing teams to determine competitive pricing and promotional activities of a product category - Collaborate with buyers and merchandisers to expand product categories

Retail Buyer and Marketing Manager

Fresh Stores

2014 – 2017

- Conduct APL sales analysis and adjustments for retail chain with 35 doors. - Negotiate buy-in terms, shipping costs, and markdown terms with distributions and direct vendors. - Identify items/brand to transition into central buying warehouse to reduce shipping costs. - Create and evaluate competitive and profitable regional pricing and discount structure. - Revamping and implementing chain-wide marketing strategy including print, social and radio. - Develop email marketing campaign and build customer email database. - Administer ordering system portal to maintain current vendor requirements and ordering preferences.

Senior Buyer

Backcountry.com

2008 – 2014

• Develop strategic business plans and support key company financial metrics. • Work closely with a Planner to ensure my merchandise divisions are within planned receipts, and are meeting/outperforming sales, margin, GMROI, and inventory goals. • Direct the visual merchandising of product within my divisions across 3 sites. • Make the catalog product selections for 2,500 styles and over 6,000 skus for 150 brands. • Drive sales, increase profitability and inventory productivity for my product categories. • Hire and manage Assistant Buyers. • Work in conjunction with marketing to ensure sales goals are met while properly branding brands and website. • Attend local, regional and national tradeshows and vendor headquarters to preview and pre-line future seasons’ product. • Make assortment decisions within my categories to best represent the brands we carry and our target customer. • Seek out new brands and categories to increase sales and assortment.