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Media Manager and Content Producer

Media & Entertainment

<p>12+ years as an experienced social media and content professional known for producing authentic and engaging content with both small and large budgets. Skilled at building comprehensive multi-channel social media marketing campaigns with a proven track record of success. Deep understanding of today&#39;s marketplace and the tools and strategies necessary to help companies increase their brand awareness, visibility, and improve their positioning in front of ever-changing audiences on social media.</p>

Manages GRIDLIFE’s award winning photo, drone and video teams during events and produces content across all social channels that tells an engaging story while supporting GRIDLIFE’s partners/sponsors. Also manages all media for GRIDLIFE — from applications to approvals, email blasts and media meetings — acting as the liaison between GRIDLIFE and up to 100+ general media personnel.

-Executive Producer for Ryan Litteral’s 2019 Powerstop Party Car video reveal
-Producer and Co-Director of GRIDLIFE MidWest, South and Alpine Horizon festival recap videos during 2018 and 2019 seasons
-Produced content that has reached over 4M+ users, generated 300,000+ engagements and 1.5M+ video views

Worked with multiple clients performing a variety of tasks for each. From social media strategy, monthly content calendar creation, copywriting, creative direction, content production, community management and photography, to analytics, client communication and social ads. With the main goals always being to create engaging content, to build a loyal audience and to meet client KPI’s.

-Main clients worked with were Prestone, Eibach Springs, Edelbrock and SYLVANIA Automotive
-Producer of docu-style video featuring Ringbrothers-built Prestone DEFIANT! and all photo/video assets surrounding the build. This 6min+ video has reached 3,900,000+ people, generated 975,000+ views, 30,000+ Likes, 4,600+ Comments and 12,700+ Shares
-Social Media Producer and Photographer for select Alcatel, Powerbuilt Tools, Oxigen Water, Boost Mobile, Mother’s Polish and Pieology photo/video shoots

Social Media Manager and Content Producer

Produced and created LIVE event coverage and behind-the-scenes content for Formula Drift’s social channels.

-Created and launched Formula Drift Snapchat account that gained 20,000+ followers in the first week
-Generated 123,000+ LIVE video views at first event, by capturing authentic behind the scenes content that had never been seen before for multiple social media platforms 

Social Media Content Producer

• Manage sales and distribution of 12 different brands into Brazil and Argentina
• Prepare all Customs and Bank documents
• Manage US Amazon and Ebay store’s for Brazilian brand Mormaii

Sales and Operations Assistant Manager

• Developed a social strategy and guidelines to launch the brand
• Weekly content creation
• Daily content management
• Social contests
• Provided monthly performance summaries

Social Media Strategy (Freelance)

• Developed & managed social marketing campaigns, from product releases to events
• Developed & managed a digital editorial calendar that encompassed all aspects of the brand, its products and ambassadors
• Managed daily content creation & scheduling on Facebook, Instagram, Twitter, Youtube and Pinterest
• Developed project briefs related to social promotions for products, athletes, events, etc. 
• Led weekly digital marketing meetings, in which we reviewed and discussed the digital editorial calendar and results for current social promotions
• Collaborated on social marketing campaigns with Movember.org, Formula Drift, Snowboarder Mag, Transworld Surf, Freeskier, Outside Magazine, The Berrics, Agenda Show, B4BC, Tilly’s, Volcom, Gnarly Clothing, Jason Ellis, Mark Healey, Chris Cole, Chris Forsberg, Ryan Tuerck and PLG.
• Managed Drifting team and 2012/2013 Formula Drift series sponsorship
? Accomplishment: Developed and executed 30+ different social promotions for Electric, growing their footprint 80% on Facebook and 950% on Instagram

Social Media Manager

• Developed a product allocation process specific to Electric’s needs when transitioning over to new software Full Circle
• Managed all open sales orders and corresponding inventory in the US and Canada 
• Systematically distributed limited quantities of products based on specific parameters and managed all backorders
• Processed and coordinated inter-company product transfers and international/domestic drop-shipments
• Released sales orders to warehouse and communicated any special notes and/or shipping info
• Communicated inventory concerns to Production and Sales teams
• Customer Service and Sales Support
• Coordinated Sales Rep sample orders each season
• Managed VIP Prescription Eyewear program

Allocations Manager

•Built style numbers and product line forms
•Input and maintained all production, sales and accounting info into computer system
•Packed and processed online orders

Sales / Production / Accounting Coordinator

-Assisted CEO with anything from developing marketing materials and employee manuals, to acquiring new accounts.

Executive Assistant

-Managing daily appointment book and client profiles --Opening & closing procedures
-Customer service
-Retail merchandising
-Develop marketing campaigns and materials

Assistant Manger

Keleen Hitzel is a Media Manager and Content Producer at GRIDLIFE in Laguna Beach, CA.

Keleen Hitzel

Keleen Hitzel

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