Led the entire footwear development process from concept through production, ensuring strategic alignment with market trends and brand strategy. Collaborated with a cross-functional team of designers, engineers, and marketers to successfully launch global product lines that generated 5X market share growth. Streamlined the prototyping phase by implementing a new digital design tool, reducing development time by 25% and allowing for quicker iterations based on consumer feedback. Negotiated with suppliers to source innovative materials, resulting in a 20% reduction in costs while improving the sustainability profile of the product line. Conducted market research to identify gaps in current product offerings, leading to the introduction of a new style that captured 15% market share within six months of launch.

Led cost management for Sperry, Saucony, Stride Rite & Keds, ensuring efficient and sustainable costing solutions. Developed competitor bench marking and predictive cost modeling, enabling brands to ensure predictability ahead of seasonal development. Utilized a holistic understanding of product creation and manufacturing processes to drive innovative cost-saving initiatives.

Driving brand analysis and development opportunities within the action lifestyle markets. Consulting brands on how they can gain greater insight into the mechanics of brand value creation and maximize return on brand investment (ROBI) from ideation to execution.

Sustained creative design flow for multiple lines as thought leader and footwear technician Spurred development for the Fergie and Fergilicious , Dr. Scholl's and Buster Brown, and private label lines.