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Development - Product

Global Leader in Footwear Innovation & Commercialization | Technical Development | Quality & Cost Management | Athlete Collaboration

Fashion & Apparel

<p>Head of Product Development &amp; Sourcing with 25 years of extensive experience leading global product development teams to create innovative, performance-driven footwear and thriving in the Golf space for the past 11 years. Achieved significant improvements in team productivity and product quality, demonstrating a proven track record of successfully delivering products from concept to market. Passionate about fostering creativity and collaboration while ensuring alignment with technical and cost objectives. Ready to bring a wealth of experience and a fresh perspective. </p>

Led the entire footwear development process from concept through production, ensuring strategic alignment with market trends and brand strategy.
Collaborated with a cross-functional team of designers, engineers, and marketers to successfully launch global product lines that generated 5X market share growth.
Streamlined the prototyping phase by implementing a new digital design tool, reducing development time by 25% and allowing for quicker iterations based on
consumer feedback.
Negotiated with suppliers to source innovative materials, resulting in a 20% reduction in costs while improving the sustainability profile of the product line.
Conducted market research to identify gaps in current product offerings, leading to the introduction of a new style that captured 15% market share within six months of launch.

Senior Developer - Golf Footwear

• Managed global product development teams to commercialize innovative basketball styles, establishing new automation standards and driving 2X market share growth.
• Modernized legacy styles (i.e., Crazy 8, Kobe 1, TMac) to enhance on-court performance for NBA athletes while optimizing first cost
positions and margin objectives.
• Optimized manufacturing processes by integrating process validation studies and leveraging principles akin to injection molding process optimization, achieving a 90% increase in efficiency.

Manager Footwear Development Basketball

Led cost management for Sperry, Saucony, Stride Rite & Keds, ensuring efficient and sustainable costing solutions.
Developed competitor bench marking and predictive cost modeling, enabling brands to ensure predictability ahead of seasonal development.
Utilized a holistic understanding of product creation and manufacturing processes to drive innovative cost-saving initiatives.

Costing Manager

Driving brand analysis and development opportunities within the action lifestyle markets.  Consulting brands on how they can gain greater insight into the mechanics of brand value creation and maximize return on brand investment (ROBI) from ideation to execution.

Development Director

Sustained creative design flow for multiple lines as thought leader and footwear technician 
Spurred development for the Fergie and Fergilicious , Dr. Scholl's and Buster Brown, and private label lines.

Line Builder - Product Development Consultant

• Developed multiple product lines across Skechers product offering, ensuring trend right products hit margin targets.
• Managed technical engineering of last, tooling, and pattern development for optimal construction and material selection.
• Nurtured supplier relationships to maximize productivity, quality, and growth.

Product Development Technician

• Led fit and wear testing and commercialization teams to ensure rapid growth and product evolution.
• Managed all styles across categories, optimizing processes for efficiency and manufacturability.
• Streamlined product evolution by extensively traveling to Taiwan and China T1 and T2 suppliers.

Director of Commercialization

Keith Sedgwick is a Global Leader in Footwear Innovation & Commercialization at COBRA PUMA GOLF in Oceanside, California.

Keith Sedgwick

Keith Sedgwick

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Education history

California State University, Long Beach

Long Beach City College