Keith Phillips

I lead creative for national retail campaigns and activations, bringing ideas to life across digital, in-store, and event platforms. I focus on telling stories that connect with real people while keeping brands bold, consistent, and strategy-driven. - Lead creative direction for retail promotions and brand activations across in-store, digital, and event spaces. - Partner with major brands and retailers to develop shopper marketing campaigns that drive engagement and sales. - Lead a team of designers in producing POS, sweepstakes, and experiential work for partners like Walmart, Disney, and various sports programs. - Championed new ideas and technologies that help brands stand out in both digital and physical retail environments.

I specialized in designing retail environments and product displays that bring brands to life. Using Cinema 4D and a hands-on approach to 3D design, I helped turn creative concepts into immersive, production-ready experiences that connected with shoppers. - Designed and delivered high-impact in-store displays using Cinema 4D, aligning with brand standards and exceeding client expectations. - Partnered with clients to translate creative concepts into detailed 3D models and renderings that boosted visibility and engagement. - Collaborated with engineering and production teams to manage projects from concept through installation, staying on time and on budget. - Explored new materials, methods, and design trends to keep each project innovative, efficient, and visually distinct.

I led daily operations and a team of eight, helping evolve the shop from a traditional bike store into a more brand-driven retail experience. My focus was on strengthening both the customer journey and the visual identity of the business, aligning the brand with the adventure spirit of Moab. - Guided the shop through a brand refresh that shifted the retail space from a “gift shop” feel to a cohesive, lifestyle-focused brand. - Drove a 20% increase in retail sales by introducing more intentional product design, including custom shirts and jerseys, and expanding partnerships with recognized cycling brands. - Managed inventory and rental logistics for a 60+ bike fleet, improving efficiency and overall customer satisfaction. - Led staff development, daily operations, and community engagement, creating a welcoming and consistent brand experience.

I worked as part of a 10-person creative team, collaborating with other designers, animators, and copywriters to build marketing campaigns that connected with homebuyers nationwide. I balanced hands-on design with project coordination, helping ensure our work met both creative goals and tight deadlines. - Designed and developed web landing pages, brand materials, and digital campaigns that supported key marketing initiatives. - Led the creation of visual assets for corporate launches and seasonal campaigns, helping strengthen brand awareness. - Maintained consistency across all creative touchpoints while managing multiple fast-paced projects. - Contributed fresh, audience-focused ideas during brainstorming and concept development sessions.

I worked closely with automotive dealerships to create branding, advertising, and digital content that stood out in a competitive market. I learned to balance speed, strategy, and creativity. Helping national clients keep their marketing sharp, consistent, and on brand. - Collaborated with dealerships on branding, print, digital, and social media campaigns, ensuring consistent and impactful messaging. - Delivered creative solutions for clients like BMW, Toyota, and Honda, meeting tight deadlines and exceeding expectations. - Partnered with internal teams to execute large-scale campaigns aligned with client goals and industry standards. - Streamlined design workflows to improve turnaround times and boost team productivity.