Keith Lederman

Communications + Content Manager

2020 – Present

Founder

2016 – Present

Specializing in digital strategy and content production.

Marketing Content Specialist

2018 – Present

• Provides creative direction for and oversees all photo and video content produced by the resort and for the resort by independent contractors • Ownership of Whitefish Mountain Resort social media channels: Instagram, Facebook, Google Plus, Twitter, YouTube • Responsible for creating written and visual media content for web, social and printed collateral • Video editing: responsible for cutting together BRoll for PR use and edits for social • Works as a liaison between the marketing and events departments • Assists Public Relations department with media visits as necessary • Ensures all promotional materials are up to date, on-brand, and consistent across all departments (marketing, sales, food and beverage, retail and ski/bike rental operations, and lodging) • Works with Marketing Director to create a semiannual marketing budget for all media buys • Places media buys and reports on effectiveness of all campaigns

Snow Reporter

2017 – 2018

• The voice, eyes, and "storyteller" of Whitefish Mountain Resort • Record snow phone report daily • Write daily snow report, publish on website, and send email newsletter • Gather photo and video content to be used for marketing Whitefish Mountain Resort online, in advertisements, magazine/newspaper/TV coverage, brochures, promotional materials, displays, etc. • Catalogue photos and video footage for the Marketing Department's stock library • Assist Marketing Content Specialist with editing videos for WMR YouTube, website, social, etc. • Work with Public Relations Manager to obtain and distribute B-Roll footage during newsworthy storms and events

Marketing Manager

2014 – 2016

Casey's is a three-story restaurant, bar, and nightclub in Whitefish, MT - Develop and implement all marketing and advertising campaigns - Created marketing and entertainment plan - Work closely with designers and provide creative direction for marketing assets, event posters, and promotional collateral - Created and implemented CRM collection and email marketing strategy. Responsible for bi-weekly newsletter - Review Google Analytics to track success of email newsletters, website links, social links, and ad campaigns. Adjust content and strategy as needed - Manage ad buys across radio, print, and digital, and maintain media relationships - Daily management of website and social media - Coordinate social sweepstakes and interact with online community - Implemented WiFi marketing

Talent Buyer & Event Sales

2015 – 2016

- Plan, coordinate, and execute events and nightly promotions - Book talent- bands, dj's, hip-hop artists, comedians, and theater - Negotiate contracts with booking agents, promoters, and artists - Coordinate production of shows and artist relations - Respond to private event inquiries for wedding rehearsals, corporate dinners, bachelor/bachelorette parties, birthdays, etc. - Coordinate food and bar for private events and provide oversight from start to finish

Integrated Marketing Supervisor

2012 – 2014

SBE is a hospitality brand based in Los Angeles. Their properties include nightclubs, restaurants, and hotels.

- Marketing supervisor for The Sayers Club, Greystone Manor, Hyde Sunset, and Create Nightclub - Developed and coordinated creative assets for nightly promotions and larger marketing campaigns - Email marketing (weekly in sbe Nightlife blast as well as a dedicated newsletter per venue) - Google Analytics and AdWords - Managed ad buys and maintained media relationships - Creation of marketing campaigns, assets, and outreach - Daily management of website, mobile app, and social media content - Developed Marketing Plan for The Sayers Club front room restaurant and bar - Conducted brand analysis and competitor analysis research

Assistant Manager / Marketing Manager

2009 – 2012

SFO Snowboarding is the only core snowboard shop in San Francisco. My responsibilities included: - Developed and implemented social media strategy - Published and maintained online content through the website blog, Facebook, and Twitter - Created email marketing strategy and process for customer data collection. Wrote copy and coordinated creative assets for distribution - Attended trade shows, wrote pre-book orders and weekly reorders - Responsible for event planning, promotion, and hosting - Merchandising, customer service, rentals, cashier, snowboard repair - Team Manager - scouted talent and communicated with riders

Tech Representative

2010 – 2012

Said Agency represents action sports brands in the Snow, Skate, and Streetwear industries. My responsibilities included: - Assisting retail shops in the territory - Presenting clinics on our product line - Developing and distributing POP - Building brand booths at trade shows - Presenting the product line to retail buyers - Having the most fun possible while doing so

Ski School Specialist

2007 – 2008

Call center sales representative at 800-MAMMOTH

Sales Associate

2005 – 2007

Snow department lead, rentals, cashier.

Bachelor of Science

2009 – 2011

Bachelor of Science