Kayla McCabe

Digital Producer · Hearst Media Production Group

Los Angeles, CA

In My Own Words

Work Experience

Digital Producer

Hearst Media Production Group

2022 – Present

• Cultivator of strategic partnerships and client relations while maintaining influencer roster relationships to support content launches and editorial exclusives • Coordinator for in-person Geena Davis Institute events to own vendor booking, creation and display of key marketing materials, TikTok live, and acting as key contact for panelists, with support for Miranda Cosgrove • Digital-first producer creating content for YouTube, TikTok, Meta, Snap, and Twitch platforms, generating an average of 5.5M total impressions across platforms • Producer and writer for the Webby Award-nominated digital series “Miranda Cosgrove’s STEM Loft” • Manager and key contact for episodic assets management and distribution to guests, partners and clients • Producer of large-scale creative content and marketing strategies for digital channels of national Daytime Emmy® Award nominated network TV shows “Mission Unstoppable with Miranda Cosgrove” and “Mutual of Omaha’s Wild Kingdom Protecting the Wild,” establishing templates and systems for promotional materials • Collaborative management for a portfolio of branded partnership deals that require varied budgets, production timelines, custom deliverables and ROI reporting • Liaison between production, post, talent, and key business/development teams to complete projects • Owner of master content calendars

Creative Marketing Manager

The Forecast Agency

2020 – 2022

• Responsible for developing, implementing, and overseeing campaigns and outreach alongside design and sales teams • Coordinates multiple aspects of PR, including generating press releases, influencer marketing, and giveback initiatives • Manages preparation, creation, and posting of social media content across platforms including Instagram, Pinterest, TikTok, and more

Visual Supervisor

Marine Layer

2018 – 2020

• Headed store's merchandizing and upheld creative visual standards • Excelled in a leadership position to engage and inspire a sales team • Tracked store traffic, conversion, ADS, individual employee KPIs daily • Cultivated exceptional customer experience

Freelance Copywriter

ENESCO, LLC

2017 – 2017

• Wrote and edited copy for a variety of brands and products • Created an engaging and consistent brand voice • Revamped existing copy on B2B & B2C websites