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• Cultivator of strategic partnerships and client relations while maintaining influencer roster relationships to support content launches and editorial exclusives 
• Coordinator for in-person Geena Davis Institute events to own vendor booking, creation and display of key marketing materials, TikTok live, and acting as key contact for panelists, with support for Miranda Cosgrove
• Digital-first producer creating content for YouTube, TikTok, Meta, Snap, and Twitch platforms, generating an average of 5.5M total impressions across platforms 
• Producer and writer for the Webby Award-nominated digital series “Miranda Cosgrove’s STEM Loft”
• Manager and key contact for episodic assets management and distribution to guests, partners and clients
• Producer of large-scale creative content and marketing strategies for digital channels of national Daytime Emmy® Award nominated network TV shows “Mission Unstoppable with Miranda Cosgrove” and “Mutual of Omaha’s Wild Kingdom Protecting the Wild,” establishing templates and systems for promotional materials
• Collaborative management for a portfolio of branded partnership deals that require varied budgets, production timelines, custom deliverables and ROI reporting 
• Liaison between production, post, talent, and key business/development teams to complete projects 
• Owner of master content calendars

Digital Producer

• Responsible for developing, implementing, and overseeing campaigns and outreach alongside design and sales teams 
• Coordinates multiple aspects of PR, including generating press releases, influencer marketing, and giveback initiatives
• Manages preparation, creation, and posting of social media content across platforms including Instagram, Pinterest, TikTok, and more

Creative Marketing Manager 

• Headed store's merchandizing and upheld creative visual standards 
• Excelled in a leadership position to engage and inspire a sales team
• Tracked store traffic, conversion, ADS, individual employee KPIs daily
• Cultivated exceptional customer experience 

Visual Supervisor

• Wrote and edited copy for a variety of brands and products
• Created an engaging and consistent brand voice
• Revamped existing copy on B2B & B2C websites

Freelance Copywriter

Kayla McCabe is a Digital Producer at Hearst Media Production Group in Los Angeles, CA.

Kayla McCabe

Kayla McCabe

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