Bike

Creative Agencies

Fashion

Lifestyle

Outdoor

Snow

Streetwear

Yoga

Health & Fitness

Travel

History

Cycling

Meditation

Photography

Design

Outdoors

Live music

Hiit workouts

Modern art

Visiting museums

Exploring new cities

Content Manager

Top Management

As a natural born go-getter, my passion for creativity and data-driven marketing has continuously progressed my skills in marketing, communication, storytelling and content production. I’ve spent a majority of my career in lifestyle industries capturing and personifying brand identities online, offline and in between.

I have over 9 years experience in the marketing and communications industry. I am very eager to build relationships, produce meaningful campaigns, and explore new opportunities in marketing, content production, and creative media. 

My devotion towards finding every day excitement and exploring the outdoors has allowed me to follow my dreams and stay heavily engaged in activities including hiking, biking, kayaking, traveling, snowboarding, fitness and the occasional golf game. 

If it's outdoors, I'm  there - let's connect!

• Research and develop industry content
• Introduced, produced and published video concepts for brand video and multiple supporting videos
• Launched social media to personify company culture to clients and prospects
• Storyboarding and copywriting for blogs and branded sales materials
• Acted as project liaison for sales team seeking creative direction for sales collateral
• Launched internal communications to share company news and educate employees
• Orchestrated employee engagement events and initiatives to drive camaraderie
• Project manager for office move

• Create logo design, branding and copy writing for various businesses 
• Produce materials including business cards, advertisement tools, and basic web design
• Manage social media and website updates
• Photography and social content development

Freelance Design & Marketer

• Lead design and creative on a three-man marketing and events team
• Responsible for all communications including email, social, and web content - copy writing, design, and engagement
• Led social media growth from 900 followers to 3k followers on instagram
• Project management; building assets, campaign coordination and execution 
• Organize and execute all promotional material requests for seven different departments, and act as support for all aspects of their marketing initiatives 
• Capture all in-house photography, including editing and publishing for digital use
• Develope content, storyline and script for brand video engagement initiatives
• Organize and execute all print production; including in-house and external marketing
• Provide support, planning, promotion and coordinating events
• On average executed 3-5 emails campaigns per week with a 33% average open rate
• Assisted in brand repositioning that yielded a new brand hierarchy for the business

Digital Marketing Coordinator

• Assist customers on the sales floor, acting as a product intelligence rep for snow sports apparel, equipment and services
• Prepare all analytics with regards to special orders, inventory updates, and inventory management.
• Attend Snow Sports Industries America (SIA) as a buyer to gain insight into new technology for the following season and place orders for both soft and hard goods according to store demographic and customer needs. 
• Direct and manage social media outlets including boosted posts on Facebook, Instagram and Official Website, with current promotions, sales, and general company information.
• Advanced knowledge of technical equipment, retail equipment, and soft goods.
• Visual marketing leader in regards to updating displays or merchandise. 

Social Media Manager + Sales Rep

• Assist in the development of content for three different brands; novelty, family 
and education brands
• Implement regular social media postings, Pinterest board, and website updates
• Assist in the production of all marketing collateral and email marketing for seasonal and annual sales catalogs
• Manage vendor relationships pertaining to marketing initiatives and partnerships
• Facilitate digital and print media requests through an internal graphics team for email, web banners, store signage and print ads
• Coordinate product and lifestyle photography, pulling products, booking regular casting call events, and staging sets during shoot days 
• Manage and execute video for social content production
• Conduct monthly competitor analysis and report on trends 

Marketing Specialist

• Manage and maintain store inventory and proper merchandise display in 53 stores across the Midwest 
• Participate in video conferences with Oakley Technology Engineers to stay up to date on the latest lens technologies, and how to market them.
• Educate store managers, and over 100 sales associates on new product technology 
• Ensure optimal retail intelligence for the Oakley Sun glass brand and act as a trademark representative and assist in sales while in attendance at each store 

Brand Representative/ Market Merchandiser

Kayla Kelly is a Content Manager at DBM Group in Huntington Beach, CA. View their experience, skills and work history on Malakye — the professional network…

Kayla Kelly — Content Manager at DBM Group

Kayla Kelly

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