Katya Margolin
Content Designer · Facebook
San Diego, CA
In My Own Words
Entrepreneurial mindset rooted in design thinking, I write things that get onomatopoeias out of people. Because your message should never be glossed over; it should freeze people in their tracks. It should make people quote you and talk about you for years to come. To do that, I uncover truths and stories that make people think in new ways, re-think old ways, and shift mindsets and behaviors. I do this is a writer of sorts, a brand strategist, a journalist, an editor, and have even been a podcaster. I work with human performance and lifestyle health brands, such as sports nutrition supplement company CarnoSyn and the NASA-developed circadian lighting technology from BIOS. Outdoors and adventure brands are also a natural fit for this explorer! I'm excited to hear about your content goals. Let's talk: katyacreates@gmail.com I www.katyacreates.com
Work Experience
Freelance Writer / Editor
Freelance2012 – Present
- Ghostwrite and edit articles for sports nutrition and NASA-based circadian lighting brands - Virgin.com: write articles on productivity and healthy work culture; interview thought leaders - Manage editorial calendars and deadlines for multiple projects / clients
Content Designer (contract)
Intuit / TurboTax2018 – 2019
- Led and wrote UX copy for TurboTax team to increase retention and conversion - Co-facilitated testing and iterations of designs, messaging, and promotions - Edited foundational messaging for Turbo Household product capability
Senior Copywriter
Cambridge Biomarketing2016 – 2017
- Created messaging, strategies, and concepts to build health brands and campaigns - Translated medical research into digestible copy for web, ads, articles, emails, and print - Partnered with digital and design teams to optimize user experience across mediums
Podcast Co-Founder, Host, Producer
The Venture Cafe: Startup Studio2015 – 2016
- Helped to build and establish an entrepreneurial podcast to capture the stories of Boston's innovation community - Identified and secured interview candidates - Researched and prepared interview questions/script - Interviewed and recorded guests as podcast host - Edited raw audio to produce 15-30 minute podcast episodes - Established podcast on iTunes
Content Manager & Chief Editor
The Angiogenesis Foundation / Bayer Healthcare2012 – 2015
- World Economic Forum Davos 2014: crafted content for "DIY Health" program co-launch - Grew campaign membership by 3X and social media following by 5X within 12 months - Managed 7 multimedia campaigns for Bayer Healthcare and Regeneron partners - Launched and managed 14 social media accounts and weekly content calendars while maintaining metanarrative and brand consistency across campaigns and channels
Contributing Health Writer
Greatist2012 – 2013
- Achieved over 10k shares: wrote and edited consumer health / fitness articles - Distilled complex information from medical research and wrote engaging articles
Corporate Citizenship Intern
Waggener Edstrom (Microsoft account)2011 – 2011
- Synthesized industry research and wrote insights reports for Microsoft STEM initiatives - Co-developed agency's first report to the United Nations Global Compact
Interests
Industries
Activity
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