Katrina Anderson
MENS SPECIAL LAUNCH PRODUCT DEVELOPMENT MANAGER
Orange County | United States
Skills
No information
Interests
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In my own words
— Katrina• Extensive design, product development & brand building experience • Expert in finding white space opportunities • Big box retailer experience • Direct to consumer ecom background
Trajectory
Jun 2024 — Now
MEN'S SPECIAL LAUNCH PRODUCT DEVELOPMENT MANAGER · .
▪ Manage the entire product lifecycle from initial development to bulk production including fabric & trim development, submit approvals, proto to TOP sample management, vendor, trim & fabric mill coordination, costing & MOQ negotiation, purchase orders issuance, testing compliance & shipping logistics- all while ensuing timely adherence to calendar TNA
▪ Started in women’s swim for the first three years managing over 800 SKU’s a year, four vendors & two fabric mills
▪ Since June 2024, transitioned to managing Men’s Special Launches
▪ Currently working directly with external brands, designers & licensors to bring exclusive collaborations to life all while managing relationships with ten vendors & two nominated trim suppliers across all fabrications & product classifications
Mar 2021 — Jun 2024
WOMENS SWIM PRODUCT DEVELOPMENT MANAGER · .
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Feb 2018 — Apr 2020
EMERGING BRANDS MANAGER · The La Jolla Group
▪ Spearheaded & managed the design, graphic design & product development teams that developed dual gender private label & branded product for Costco, Target, Ross & HangTen.com
▪ Consistently drove significant year-over-year sales growth for La Jolla Group, ultimately contributing to 60% of the company’s total revenue
▪ Collaborated with ecom team in launching HangTen.com direct to consumer website
▪ Attended all seasonal line presentation meetings with big box retailers
▪ Maintained the design & product development process calendars & budgets
▪ Traveled overseas once a year to all vendors & factories
Jan 2015 — Jan 2018
SENIOR BOYS & MENS DESIGNER · LF Americas (Li & Fung)
▪ Designed & product developed private label apparel in all fabrication & product categories for Target, Macy’s, Sam’s Club, Wal-Mart, Amazon, Land’sEnd & Shaun White
▪ Attended all seasonal line presentation meetings with big box retailers
▪ Managed the kid’s department including three direct reports
▪ Traveled overseas for trend shopping & vendor/factory visits
Jan 2011 — Jan 2015
BOYS DESIGNER · Sears Holdings
▪ Designed & product developed the Everlast, Route 66 & Canyon River Blues lines
▪ Completed all tech packs in Web PLM & submits from proto to TOP stage
▪ Collaborated with merchandising on in store seasonal tables & fixture presentations for cohesiveness
Jan 2010 — Jan 2011
YOUNG MENS DESIGNER · Enyce By Sean John
Jan 2006 — Jan 2010
HEAD YOUNG MENS DESIGNER · Anchor Blue, Inc.
Activity
Education history
Fashion Institute Of Design & Merchandising
Associate of Arts
Fashion Institute Of Design & Merchandising
Associate of Arts
