Katie Rosenfelt — Digital and eCommerce wiz at Snowbird

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Katie Rosenfelt

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Digital and eCommerce wiz
United States | US

Skills

  • Content Acquisitions
  • Problem Solving
  • Oral Communication
  • Attention to Detail
  • Magento
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Interests

Beer tasting
Binge watching
Yoga
Hiking
Mountain biking
Snowboarding
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Industries

Bike
Lifestyle
Outdoor
Snow
Yoga

Work experience

Snowbird logo

Snowbird

Product Data Specialist | 09/2025 - Current

GT Bicycles logo

GT Bicycles

Digital Operations Manager | 04/2024 - 01/2025

- Align with marketing and digital teams to promote products and sales - Manage DAM assets and independent bike dealer access - Audit B2B platform and make appropriate updates - Take ownership over digital stack and manage integrations - Ensure the functionality of digital tools - Work closely with development team to make system improvements and updates on GTBicycles.com - Managed multiple digital-based projects and met deadlines - Utilized import tools and integrations to maintain eCommerce sites Key Successes: - Researched and implemented CRM for Customer Service and Sales teams - Work alongside developers to launch international markets on D2C - Lead PDP changes including: Adding a toolkit selection option on select bikes and Frequently Asked Questions section - Took on a critical role in the development and launch of GT Connect - a bike build resource for customers and independent bike dealers - Simplified warranty part shipment process by making parts available within our D2C platform
Ski N See and UtahSkis.com logo

Ski N See and UtahSkis.com

eCommerce Manager | 10/2023 - 04/2024

All responsibilities in my Digital Product Content Coordinator role, including: - Manage Customer Service team
Ski N See and UtahSkis.com logo

Ski N See and UtahSkis.com

Digital Product Content Coordinator | 01/2022 - 10/2023

- Manage and maintain product catalog - Standardize processes regarding product data management - Develop relationships with Brand Reps for product content - Merchandise eCommerce site - Write SEO content and blogs - Perform audits on product data and content - Use Microsoft Excel for product content and data importing on a regular basis - Use Photoshop to resize and standardize product images Key Successes: - Assisted in building new eCommerce site for UtahSkis.com - Standardized data import process and content collection
SkyWest Airlines logo

SkyWest Airlines

Flight Attendant | 04/2021 - 08/2021

- Promote safety + excellent customer service - Follow FAA + company regulations - Manage + assist passengers
Greenhouse logo

Greenhouse

Digital Product Content Manager + Office Support | 02/2020 - 03/2021

- Maintain eCommerce platform, including inventory, categorization + product descriptions - Plan and design marketing graphics for social media platforms - Write, revise, and publish blog posts - Create marketing emails - Utilize Adobe Creative Cloud, including Photoshop, Illustrator and Spark - Work closely with store owner to execute tasks
Anacortes Yoga Studio logo

Anacortes Yoga Studio

Office + Marketing Associate | 03/2020 - 06/2020

- Design and maintain informational website using Squarespace - Assist in office tasks like checking clients in, maintaining studio space, filing and other general office duties - Create and send marketing emails to subscriber list via MailChimp - Utilize Adobe Creative Cloud, including Photoshop and Spark - Work closely with studio owner to execute tasks Studio closed due to COVID-19 pandemic
Starbucks logo

Starbucks

Barista | 08/2019 - 02/2020

Greenhouse logo

Greenhouse

Digital Product Content Manager + Office Support | 02/2018 - 06/2019

- Successfully design and launch E-Commerce platform via Shopify - Plan and design marketing graphics for social media platforms - Write, revise, and publish blog posts - Create marketing emails via Constant Contact - Utilize Adobe Creative Cloud, including Photoshop, Illustrator and Spark - Perform general office duties including answering phones and questions, daily cash balancing, ordering supplies, and filing - Work closely with store owner to execute tasks - Handle confidential materials
Heritage Bank NW logo

Heritage Bank NW

Bank Teller | 06/2017 - 12/2017

Interact with customers Provide professional service Handle money Clerical duties Skills attained: cash handling, sales, customer service, communication, proficiency in Microsoft Office
Abercrombie & Fitch logo

Abercrombie & Fitch

Manager in Training | 03/2017 - 06/2017

- Manage sales floor and associates - Meet sales goals - Perform managerial duties, including interviewing, lead floorset changes, and merchandise placement - Set marketing materials on store floor Skills attained: sales, customer service, communication, cash handling, problem solving, time management, leadership, marketing
Western Washington University logo

Western Washington University

Barista | 04/2016 - 03/2017

- Make and serve coffee, serve food - Handle money - Provide excellent customer service Skills attained: time management, problem solving, communication, cash handling
Western Washington University logo

Western Washington University

Academic Student Advisor/ Peer Advisor | 03/2015 - 03/2017

- Assist incoming students with class scheduling - Perform general office duties including scheduling, answering phones and questions, greeting students, and working closely with supervisor to execute special tasks and/or projects - Provide support and manage calendars of multiple staff members - Handle confidential materials Skills attained: proficiency in Microsoft Office (Word, Excel, Outlook, Powerpoint), general office operations, customer service, communication
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