Bike

Lifestyle

Outdoor

Snow

Yoga

Beer tasting

Binge watching

Hiking

Mountain biking

Snowboarding

Spin Class

Listening to music

Ecommerce

Digital and eCommerce wiz

Marketing & Sales

<h3><span style="color: rgb(0, 0, 0);">As an experienced professional in eCommerce, I have a proven track record of driving digital transformation, particularly within the outdoor industries. With expertise in managing digital stacks and optimizing workflows, I’ve successfully supported brands and retailers in enhancing their online presence, streamlining operations, and improving customer experiences.</span></h3><h3>Outside the work-sphere, you can find me at Brighton Resort, some lowkey mountain biking trails, or enjoying a pint with some friends.</h3><h3><br></h3>

Product Data Specialist

- Align with marketing and digital teams to promote products and
sales
- Manage DAM assets and independent bike dealer access
- Audit B2B platform and make appropriate updates
- Take ownership over digital stack and manage integrations
- Ensure the functionality of digital tools
- Work closely with development team to make system improvements and updates on GTBicycles.com
- Managed multiple digital-based projects and met deadlines
- Utilized import tools and integrations to maintain eCommerce sites

Key Successes:

- Researched and implemented CRM for Customer Service and Sales teams
- Work alongside developers to launch international markets on D2C
- Lead PDP changes including: Adding a toolkit selection option on select bikes and Frequently Asked Questions section
- Took on a critical role in the development and launch of GT Connect - a bike build resource for customers and independent bike dealers
- Simplified warranty part shipment process by making parts available within our D2C platform

Digital Operations Manager

All responsibilities in my Digital Product Content Coordinator role, including:

- Manage Customer Service team

eCommerce Manager

- Manage and maintain product catalog 
- Standardize processes regarding product data management 
- Develop relationships with Brand Reps for product content 
- Merchandise eCommerce site 
- Write SEO content and blogs
- Perform audits on product data and content 
- Use Microsoft Excel for product content and data importing on a regular basis 
- Use Photoshop to resize and standardize product images

Key Successes:
- Assisted in building new eCommerce site for UtahSkis.com
- Standardized data import process and content collection

Digital Product Content Coordinator

- Promote safety + excellent customer service
- Follow FAA + company regulations
- Manage + assist passengers

Flight Attendant

- Maintain eCommerce platform, including inventory, categorization + product descriptions
- Plan and design marketing graphics for social media platforms
- Write, revise, and publish blog posts
- Create marketing emails 
- Utilize Adobe Creative Cloud, including Photoshop, Illustrator and Spark
- Work closely with store owner to execute tasks


Digital Product Content Manager + Office Support

- Design and maintain informational website using Squarespace
- Assist in office tasks like checking clients in, maintaining studio space, filing and other general office duties
- Create and send marketing emails to subscriber list via MailChimp
- Utilize Adobe Creative Cloud, including Photoshop and Spark
- Work closely with studio owner to execute tasks


Studio closed due to COVID-19 pandemic

Office + Marketing Associate

Barista

- Successfully design and launch E-Commerce platform via Shopify
- Plan and design marketing graphics for social media platforms
- Write, revise, and publish blog posts
- Create marketing emails via Constant Contact
- Utilize Adobe Creative Cloud, including Photoshop, Illustrator and Spark
- Perform general office duties including answering phones and questions, daily cash balancing, ordering supplies, and filing
- Work closely with store owner to execute tasks
- Handle confidential materials


Interact with customers
Provide professional service
Handle money
Clerical duties

Skills attained: cash handling, sales, customer service, communication, proficiency in Microsoft Office

Bank Teller

- Manage sales floor and associates
- Meet sales goals
- Perform managerial duties, including interviewing, lead floorset changes, and merchandise placement
- Set marketing materials on store floor

Skills attained: sales, customer service, communication, cash handling, problem solving, time
management, leadership, marketing


Manager in Training

- Make and serve coffee, serve food
- Handle money
- Provide excellent customer service 

Skills attained: time management, problem solving, communication, cash handling

- Assist incoming students with class scheduling
- Perform general office duties including scheduling, answering phones and questions, greeting    students, and working closely with supervisor to execute special tasks and/or projects
- Provide support and manage calendars of multiple staff members
- Handle confidential materials

Skills attained: proficiency in Microsoft Office (Word, Excel, Outlook, Powerpoint), general office operations, customer service, communication

Academic Student Advisor/ Peer Advisor

Katie Rosenfelt is a Digital and eCommerce wiz at Snowbird in United States, Utah.

Katie Rosenfelt — Digital and eCommerce wiz at Snowbird

Katie Rosenfelt

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