Katie Bailie
Graphic Designer + Creative Consultant · Goop
Corona Del Mar, CA
In My Own Words
Born and raised in Honolulu, Hawaii, I grew up in a diverse world of art and culture. Honolulu was the perfect setting for a blossoming creative. I was formally introduced to the world of art + design through my late father - a ceramicist, painter, and all-around creative soul. My father and I shared our deep passion for the ocean, and a common appreciation for the simple quote, “The best surfer in the water is the one having the most fun”. I apply this quote not only in the water, but to my line of work as well. I feel so fortunate to have discovered a career path that I am genuinely excited to pursue every day. I have found a niche with illustration that became a distinct part of my career during my time at Playboy Enterprises. I illustrate that which I most deeply connect to; the female form, the sea, and the unique, organic beauty of nature. My work history has well immersed me in the world of Editorial Design (print + digital) as well as International Licensing and Marketing. I have been fortunate enough to be published in both Forbes and The Washington Post. Today, I run my own design and consulting business, bringing my strengths to the likes of Goop and other brands that align with both my ethical and aesthetic values.
Work Experience
Graphic Designer + Creative Consultant
Goop2021 – Present
Editorial layout for web, print collateral for marketing + events, illustration, social media.
Lead Graphic Designer - Freelance
Byrd2022 – Present
Packaging + Print design. Social Media + Email Marketing. Art Direction.
Senior Graphic Designer - Global
Kevin.Murphy2021 – 2021
I worked closely with our Art Director on branding, packaging design, marketing, and social media strategy. This was an interim role as I transitioned into full-time freelance. I still work closely with our Art Director who has moved over to Kitsch.
Senior Graphic Designer
Playboy Enterprises2017 – 2020
Started as a Brand Coordinator in 2017 and quickly worked my way up to Graphic Designer then Senior Designer. As the Senior Designer I developed Playboy's International Seasonal Style Guides as part of the Global Licensing team. I worked with other fashion and lifestyle brands on all creative aspects of collaborations. I conceptualized and created directional decks + mood boards for editorial photoshoots, licensing projects, and all in-house creative. I worked heavily on social media assets and assisted with marketing strategy and creative direction. I was our only in-house illustrator for print and digital platforms, working closely with the Editorial team. I also managed our design interns during the summer.
Lead Graphic Designer
Beach Bunny Swimwear2016 – 2017
All graphic design for Beach Bunny Swimwear, LoveHaus, California Kisses, and BFit brands. Print + Web.
Graphic Design Intern
Jeffrey Campbell Shoes2016 – 2016
Typographic research Created social media and marketing posts using MailChimp, BaseCamp and Magento Assisted with website maintenance and banners
Graphic Designer
BurroHappold Engineering-Lunar Mission One2015 – 2015
Worked in London, UK Research of the Lunar Mission One Program. Assisted in creating the LM1 mascot, Archie Assisted in creating promotional, education packet for schools Worked with a group of students to develop global branding and a strategy for the launch of the first crowd-funded space mission
Creative/Accounts Intern
Melici Valenti Ng Pack2013 – 2013
Worked in Account Services Created, modified & updated spreadsheets of finances Sent emails/contacted clients Worked with the Creative team to come up with design concepts for posters & advertisements Worked with Microsoft Office Made PowerPoints of competitor ads for meetings Worked on set for commercial shoots Contributed to the company blog - http://naturallyhi.com
