Kathryn Werthman
Associate Product Designer · Stanley Black and Decker
Lutherville Timonium, MD
In My Own Words
Strategic thinker and storyteller with a strong background in graphic and digital design. Proficient in art directing and leading a small team of designers and developers. A passion for creating new things and bringing all aspects of a brand to life.
Work Experience
Senior Digital Designer
Stanley Black and Decker2016 – Present
- Supported the DIYZ mobile app team with web and digital marketing design, with UX design, email design and development, and digital media. - Work with the Global Customer Experience (GCX) team on all SBD brands, developing their digital marketing creative voice through, UX design, marketing assets and boosted campaigns. - Built out creative processes and developed e-Commerce templates to streamline asset development. - Manage a team of junior and mid-level designers and direct their work so that it supports each brand’s initiatives.
Graphic Designer
DuClaw Brewing Co.2013 – 2016
- Developed branding for each new beer and redesigned old staple packaging. Coded and streamlined email development by implementing templates for email campaigns. - Redesigned Duclaw.com by building out wire frames and digital designs to be handed off to the developers.
